Public relations

We help spread your story across digital and traditional media by using a scientific approach.

01/ Strategy
02/ Webpages
03/ Email Marketing
04/ Search Engine Marketing
05/ Social Media Marketing
06/ ESG

drive Results

> 100 %
Return on Your Spend
> 0 %
Cost Saving
> x 0
PR Value

Building on your strengths, we deploy market-leading PR strategies that amplify your authority and influence.

some of our proud clients

SIRIM QAS International Sdn Bhd

Malaysian Rubber Council

KPKT

Serba Dinamik Holdings Bhd

MITI

SIRIM QAS International Sdn Bhd

Malaysian Rubber Council

KPKT

Serba Dinamik Holdings Bhd

MITI

SIRIM QAS International Sdn Bhd

Malaysian Rubber Council

KPKT

Serba Dinamik Holdings Bhd

MITI

The approach

01 Situate the Present

Through a structured analysis, we compare the services, capabilities, performance and tactics of your organisation with your competitors in areas of customer acquisition, conversion, retention and growth. Then we highlight and define opportunities where you can benefit most.

02 Set the Big Picture

Having benchmarked your capabilities, we sit down with your management to set SMART Goals. This is not only necessary for your growth as a whole, but also essential for setting targets for individual campaigns.

03 Strategise for Growth

We offer thought leadership to help formulate a set of clear and focused strategies to target the right segments with engaging and carefully-crafted content.

04 Steer to Destination

Prioritised Actions – a roadmap is defined with clear actions for each 90 days, resources are allocated to enable collaboration with us, other agencies and internally.

05 Sway the Ship

We keep check of the pulse consistently and sway when needed from hurdles. We assess the effectiveness of every action to help you achieve your objectives.

what do our partners say?

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Ramli Mohd Tahir

Managing Director of KDEB Waste Management​

”We commissioned The IBR Asia Group to come up with a comprehensive plan to enhance our publicity and branding. We are extremely pleased with their service as they have been very efficient and proactive throughout our collaboration, and look forward to continue working with The IBR Asia Group in the future.” 

Our process

A Tailored campaign

We take a methodical 5-stage approach to our campaigns, using structured marketing analyses in line with clients’ objectives. Together, we understand the value of each client, identify the market opportunities and formulate a game plan to enhance that value proposition. Each step of the process is focused and value-driven, ensuring the overall success of the marketing strategy.

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return on investment

All content that we create is curated to meet your intended goals. And through relevant targeting of the audience, we craft stories that are timely and relevant giving us a better success rate to achieve our goal for the PR. This raises your brand profile faster and more effectively.

return on investment

All content that we create is curated to meet your intended goals. And through relevant targeting of the audience, we craft stories that are timely and relevant giving us a better success rate to achieve our goal for the PR. This raises your brand profile faster and more effectively.

Cost-saving

We take a collaborative approach focused on making you omnipresent across various channels that are the most cost-effective through the right mix of technology and strategy.

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Public relations campaign for MBI Selangor

Learn how we created a 3-year integrated campaign to boost awareness and stakeholder buy-in for the Smart Selangor Masterplan.

Discovery session

An invaluable process that will provide you with insights as to your hidden value and how to best leverage it

1

Step One

Uncover the inhibitors that are keeping you from your personal best

2

Step Two

Discover key frameworks that will help you identify, organise and communicate your mountain of value

3

Step Three

Address any concerns or challenges you may need to overcome the status quo.

4

Step Four

Discuss the enrolment criteria and payment options.

public relation specs

Our Scope of Work

  1. Content : Converting Webpages, Search Engine Marketing
  2. Engaging Social Media : Facebook, Linkedin
  3. Social Media Marketing
  4. Conversion Model : Data and Analysis, Dashboards
  5. Media Buy : TV ads, Social Ads, Blog Posts, Guest Posts