In 2017, the Ministry of Science, Technology and Innovation (MOSTI) launched the National Innovation and Creative Economy (NICE) Expo, the country’s largest Science, Technology and Innovation (STI) expo aimed at fostering and cultivating an interest in STI.

The IBR Asia Group undertook the task of conceptualising and executing a publicity campaign on social media aimed at promoting the expo and increasing attendance.

As a result of our efforts, we managed to garner 4.5 million impressions in 15 days, 1.5 million more than the target of 3 million set by the ministry.