Malaysian Rubber Council (MRC)
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Challenge

The Malaysian Rubber Export Promotion Council (MREPC) was incorporated on 14 April 2000, tasked with undertaking market promotion of quality Malaysian rubber products in world markets, and in particular, to support small and medium enterprises (SMEs).

Solution

The IBR Asia Group undertook the task to curate content articles and videos to be sent out via our CoreText. CoreText is our in house Direct Email Marketing (DEM), and we craft series of targeted articles to be sent to over 5,000 Government, corporate and diplomatic decision makers.

The contents of MREPC’s CoreText revolves around:

· New product launches/latest innovation in the industry

· Current industry highlight/issue e.g. social compliance

· Future plans by industry players

· Customers’ testimonials on Malaysian products

· MREPC major events

· Local & international exhibitions participated by MREPC

· Upcoming projects/programmes by MREPC

Result

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