One of Malaysia’s leading property developers, I&P has had a long and storied history in developing townships where residential, commercial and recreational facilities are all integrated into one. But having reached the pinnacle in that field, the company sought to revitalise its brand and image, and be seen as being more than just a provider of property.
After being approached by I&P, The IBR Asia Group brainstormed a solution in the form of a dedicated publicity and branding tool. This was manifested in a bespoke publication – I&P Living – which showcased I&P’s various product offerings while also featuring spotlights on dining, interior decoration, recreation, and investment, thus complementing and enhancing the readers’ lifestyle.
I&P Living was made available at all I&P showrooms and couriered to I&P homeowners as well as top corporate and government decision makers. Through this, we helped I&P raise its profile from being a mere property developer to a lifestyle partner for current and potential customers.