IGB Berhad
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Challenge

From the stunning Mid Valley City, which is home to two of Malaysia’s leading shopping malls – Mid Valley Megamall and The Gardens – to Malaysia’s first ever luxury condominium Desa Kudalari, IGB Berhad has long been synonymous with quality property development and asset management. With such a vast portfolio, the challenge it faced was how to showcase everything it does and offer in an engaging and interesting format.

Solution

IGB commissioned The IBR Asia Group to manage and produce its publication Berita Tan & Tan (BTT). This was because of our vast experience in bringing together lifestyle, property and business elements together in a single platform. And we managed to do this with BTT through excellent editorial and design that seamlessly combined lifestyle features with the finest luxury, fine dining, hospitality, shopping and entertainment offerings found in IGB’s properties throughout the country.

Result

Our production and publication of BTT gave IGB a multipurpose tool that it could use to promote its properties and facilities to would-be clients, while also enhancing its service offerings to existing ones. This helped cement their place, not just as a developer and manager of property but also as a key player in the real estate, hospitality, and retail market.

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