Celebrate the Infinite
Passions in Life

In 2005, we conceptualised PASSIONS to be a high-end English-language luxury lifestyle magazine “for those who lead extraordinary lives”. It featured the biggest names in Malaysia and around the globe, and brought the best of lifestyle to readers who seek the most exquitsite pleasures in life.

With our 25 years of experience in publishing and media, The IBR Asia Group is joining hands with Tracol Capital to revive this well-loved magazine but in a Malay-language format.

Known as MY PASSIONS, this is a high-end lifestyle magazine for the movers and shakers and business pioneers in the Malay community. It celebrates the glamorous lifestyles accomplishments, captivating insights and aspirations of the affluent Malay community in the country and region.

The magazine will showcase riveting interviews with top decision-makers, royalty, business people, innovators, celebrities and influencers, covering a variety of topics – from business, technology and industry, to society, culture fashion, beauty, health, travel and more.

MY PASSIONS is the first of many similar lifestyle publications in the region – localised to the languages and culture of each individual market.

Target Audience

Top Malay Corporate and Government Decision-Makers

Royalty

Celebrities

Prominent Personalities

Contents

Personality

Food

Jewellery

Fashion

Property

Beauty

Health

Society

Travel

Automotive

Men’s

Circulation and Distribution

MY PASSIONS is published every two (2) months with a total of 3,000 copies per edition
and will reach 15,000 readers [an estimated average of five (5) readers per magazine].

The publication will be placed at government agencies, selected companies, high-end
restaurants, hotels, airport lounges and banks.

MAKE YOUR NAME

Advertising and Publicity

Profiling

The spotlight is on you! Our features include a six (6) page article and interview with the Director/CEO or top management of a leading company or prominent personality.

Advertising

Enhance your brand! Promote your products or services to our readers who consist of elite and renowned individuals in Malaysia’s Malay community.

MYPASSIONS SDN BHD (1466274-D)

Unit 23A-8 Oval Damansara, 685 Jalan Damansara, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia

Tel.: +603-7732 5886

Mail : marketing@ibrasiagroup.com