In 2005, we conceptualized PASSIONS as a high-end lifestyle magazine for those who “live extraordinary lives”. It has featured big, prominent figures from Malaysia and around the globe, for readers who want to experience the feel of living the best, most luxurious lifestyle.

With 25 years of experience in media and publishing, The IBR Asia Group joined forces with Tracol Capital to revive this well-loved magazine in Malay language format. 

Known as myPASSIONS, this magazine showcases the luxurious lifestyle of movers and shakers of the industry, and business pioneers in the Malay community. This magazine celebrates the glamourous lifestyle, achievements, captivating insights, and aspirations of the affluent Malay community, locally and abroad. 

Through our exclusive features and offers provided, we aim to give a luxurious and captivating experience from every aspect that suits the sophisticated tastes and aspirations showcased in the myPASSIONS magazine. 

The magazine will feature sensational interviews with top decision-makers, royalties, business people, innovators, celebrities, and influencers – with topics ranging from business, technology, and industry to society, fashion culture, beauty, health, tourism, and many more.

myPASSIONS is the first lifestyle magazine of its kind in the region, localised with the language and culture, suitable for the locals to enjoy.