EVENTS

Besides being a great way to showcase breakthroughs and developments, through focused forums and conferences, your organisation gains the perfect platform to share ideas, thoughts and business culture in the same exact manner you want to present them.

It is worth noting that events are an essential resource to the rest of your marketing efforts, from social media to word-of-mouth marketing – so much so all the biggest companies worldwide hold at least one or two events each year, why ? Because it’s hugely beneficial to their brand authority.

Here are some of the different types of events and how our event management department can help your organisation reach its potential heights.

seminar

SEMINAR

Similar to workshops, seminars involve a line-up of key speakers invited to speak on a particular topic with the goal of educating attendees. The most successful seminars consider

Establishing goals and objectives before anything else

Incorporate your seminar into your email and social media schedules

Create promo videos to be used on social media.

seminar

SEMINAR

Similar to workshops, seminars involve a line-up of key speakers invited to speak on a particular topic with the goal of educating attendees. The most successful seminars consider

Establishing goals and objectives before anything else

Incorporate your seminar into your email and social media schedules

Create promo videos to be used on social media.

product_launch

PRODUCT LAUNCHES

Product launches are a way for organisations looking to gain maximum outreach for new products they’ve developed. Industry professionals with market influence are invited where product samples and press kits are provided. In order to maximise the reach of your product launch, be sure to:

Sell benefits not features, or as David Ogilvy would say, “sell the sizzle not the sausage”

Start building your audience way before the launch

PRODUCT LAUNCHES

Product launches are a way for organisations looking to gain maximum outreach for new products they’ve developed. Industry professionals with market influence are invited where product samples and press kits are provided. In order to maximise the reach of your product launch, be sure to:

Sell benefits not features, or as David Ogilvy would say, “sell the sizzle not the sausage”

Start building your audience way before the launch

product_launch
conventions

CONVENTIONS

Often held annually, conventions comprise of several keynote speakers and products. They often run for a few days and charge an entrance fee. Besides that conventions can be a great way to create awareness among business leaders on a particular topic or agenda. Before anything needs to be done, consider

The goal of your event.

Your target audience.

The overall theme for your event.

conventions

CONVENTIONS

Often held annually, conventions comprise of several keynote speakers and products. They often run for a few days and charge an entrance fee. Besides that conventions can be a great way to create awareness among business leaders on a particular topic or agenda. Before anything needs to be done, consider

The goal of your event.

Your target audience.

The overall theme for your event.

trade_show

CONSUMER SHOW

Also known as expo’s or trade shows, this particular event type features products or services particular to an industry where the public is invited to participate. Here are a few more ways you can maximise your chances of success

Plan in advance so that vendors you intend to invite have sufficient time to prepare their product offerings

Follow up with vendors after the trade show as this helps to build a positive relationship, and sets you up with potential sponsors for the next event.

Never underestimate the space needed for each booth at the exhibition event.

CONSUMER SHOW

Also known as expo’s or trade shows, this particular event type features products or services particular to an industry where the public is invited to participate. Here are a few more ways you can maximise your chances of success

Plan in advance so that vendors you intend to invite have sufficient time to prepare their product offerings

Follow up with vendors after the trade show as this helps to build a positive relationship, and sets you up with potential sponsors for the next event.

Never underestimate the space needed for each booth at the exhibition event.

trade_show