CASE STUDY

Tourism Selangor

About The Client

Tourism Selangor is the Selangor State agency under MBI Selangor responsible for developing and promoting tourism attractions and initiatives in Selangor, with the aim of upholding Selangor as the first-choice tourism destination in Malaysia.

Objective

The agency turned to The IBR Asia Group to help enhance and amplify its reputation and that of its key executives, so as to fulfil its mission. To do that, we carried out a campaign which included:

01

Thought leadership positioning of Tourism Selangor CEO through strategic communications content creation.

02

Amplifying aforementioned message through securing placement in international business publication.

03

Thought leadership of Tourism Selangor CEO through conducting and producing video interviews and securing placement of interviews on digital TV channel.

04

Reputation building of Tourism Selangor through securing nomination, shortlisting and winning of international business award.

What We Did and how we did it

Highlighted the efforts of LLSB and the SMG initiative in our proprietary business magazine International Business Review

Positioned LLSB CEO as a thought leader in sustainability and environment in the Selangor Synergies forum which aimed to highlight efforts to transform Selangor into a Smart State

Conducted interviews with stakeholders of the SMG project and produced videos of said interviews which were uploaded on our social media pages as well as on LLSB’s website.

Created electronic newsletters – containing videos and articles – that were disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) system government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East.

Handled enquiries about SMG, and – in cases where more detailed information is sought – redirect them to LLSB.

Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

Through the aforementioned projects, The IBR Asia Group was able to help LLSB:

Showcase the viability of the SMG initiative to 8,000 recipients in Malaysia, the Asia Pacific and the Middle East via CORETEXT

Provided a platform for potential business collaborations as the newsletters successfully garnered the interest of several individuals and companies in Malaysia

Helped attract and garner interest in the SMG project among the general public – our story on the River Taxi was picked up by online news portals such as Soya Cincau and the Malay Mail

Positioned LLSB and Selangor at the forefront of the Smart Selangor initiative, and as main drivers of the sustainability agenda in the State and nation

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

“The IBR Asia Group is one of our media agencies entrusted with advancing our brand through publicity. I am pleased to say that our experience working with them has been extremely satisfactory. They are fast, efficient and very professional, and their service delivery has been exemplary.”

Other Related Works

Tenaga Nasional Berhad

SMARTSEL Sdn Bhd

Malaysia External Trade Development Corporation

Why The IBR Asia Group

LLSB commissioned The IBR Asia Group to deliver the message of its efforts and successes in executing the SMG initiative owing to our excellent track record of being able to communicate government messages to corporate players. In addition, our strong networks with local and international corporate and government entities lent weightage to our credentials.

The IBR Asia Group is a Boutique PR Company that helps clients be omnipresent and spread their messages across multiple platforms. We have created superb branding and promotional campaigns for over 1000 Malaysian and international companies, government offices and agencies, and Heads of States since our inception in 1997.