Thought leadership positioning of Tourism Selangor CEO through strategic communications content creation.
Amplifying aforementioned message through securing placement in international business publication.
Thought leadership of Tourism Selangor CEO through conducting and producing video interviews and securing placement of interviews on digital TV channel.
Reputation building of Tourism Selangor through securing nomination, shortlisting and winning of international business award.
What We Did and how we did it
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
Through the aforementioned projects, The IBR Asia Group was able to help LLSB:
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia