Case Study

The Republic of Kazakhstan

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About The Client

The Republic of Kazakhstan, commonly known as Kazakhstan, is a country situated in Central Asia. Bilateral relations between Malaysia and Kazakhstan were forged since 1992, a year after the latter achieved its independence. Both countries are members of the Organisation of Islamic Conference (OIC) and the World Trade Organisation (WTO). Over the years, relations between Malaysia and Kazakhstan have grown stronger, with cooperation agreements signed on areas such as ICT, Islamic banking and financial services, tourism and higher education.
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Objective

The Embassy of Kazakhstan in Malaysia wanted to enhance awareness and knowledge of trade and investment opportunities in Kazakhstan for Malaysian corporations, as well as to promote tourism from Malaysia to Kazakhstan.

Why The IBR Asia Group

Our expertise and experience in working with top corporate and government organisations in Malaysia, along with our storytelling abilities and extensive network of contacts and reach made us the ideal partner to help deliver the Embassy of Kazakhstan’s objectives.

What We Did and how we did it

Sent a team to Kazakhstan on invitation from the Kazakh Ministry of Foreign Affairs to tour Kazakhstan and interview key corporate and government stakeholders, as well as tour cultural attractions in the country.
Covered the Astana Finance Days Conference as part of this trip to Kazakhstan.
Featured the interviews and coverage of Astana Finance Days in our proprietary business magazine International Business Review
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

The story in International Business Review of Kazakhstan and the Astana Finance Days was disseminated to 30,000 top government, corporate and diplomatic decision-makers in Malaysia

The edition in which the feature appeared was also distributed by the Kazakh Embassy in Malaysia during Kazakhstan’s National Day celebrations.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial