Case Study

The Netherlands


About The Client

Located in Western Europe, the Netherlands is a member of the European Union and is home to one of the busiest airports (Amsterdam) and ports (Rotterdam) in the world. Malaysia and the Netherlands have long-standing ties with one another, and there are currently 200 Dutch companies in Malaysia. The Netherlands is also one of the top five investors in Malaysia, while it is Malaysia’s 2nd largest trading partner in the EU.


The Embassy of the Netherlands in Malaysia wanted to raise the country’s profile to corporate and government players in Malaysia so as to further enhance trade and investment ties between the two countries.

Why The IBR Asia Group

Having worked with top corporate and government organisations in Malaysia, and with our extensive network of contacts and reach, we were seen to be the ideal partner to help deliver the Embassy of the Netherlands’ objectives.

What We Did and how we did it

Featured then Minister of State of the Netherlands and former Prime Minister, Ruud Lubbers, on the cover of our business magazine, International Business Review, together with a 10-page cover story on the business and economic landscape of the Netherlands
Highlighted Netherlands’ advancements and achievements in technology in a cover story for International Business Review with then Minister of Foreign Trade – Frank Heemskerk – on the cover, together with a 10-page feature on Dutch ICT innovations.
Featured the then Queen of the Netherlands, Queen Beatrix on the cover of our lifestyle magazine, PASSIONS, along with an accompanying 10-page story on her life and reign.
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


Enhanced the country’s profile through International Business Review which was disseminated to top Government, Corporate and Diplomatic decision-makers in Malaysia

Enhanced appreciation and goodwill for the Netherlands by showcasing its achievements and close ties with Malaysia

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia