Case Study

Terengganu Economic Planning Unit

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About The Client

The Terengganu Economic Planning Unit (UPEN Terengganu) was established to coordinate and formulate economic development models and policies to drive growth and improve the quality of life in the State. As a main driver of the State’s economic development agenda, it undertakes the planning and coordination of economic programmes, projects and activities in Terengganu.
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Objective

UPEN Terengganu formulated the Terengganu Economic Transformation Plan (TETP) which is a roadmap for the State to achieve high-income state status by 2025, and wanted to secure the buy-in of local and foreign stakeholders for the State’s long-term development plans.

Why The IBR Asia Group

UPEN Terengganu commissioned us to conceptualise and execute a publicity plan for the TETP owing to our experience and expertise in being able to help Government entities deliver their messages to corporate audiences. Another factor that was taken into consideration was our strong networking abilities with top corporate decision makers both within and outside Malaysia.

What We Did and how we did it

Conceptualise, wrote and designed the Terengganu Economic Transformation Plan Roadmap which provides an in-depth look at the various initiatives under TEPT alongside a comprehensive overview of its 5 Terengganu Key Economic Areas (TKEAs) that are set to spearhead the State’s economic growth
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

The Roadmap serves as a good resource for internal and external stakeholders, and has helped increase awareness about the TEPT as well as appreciation for the role that UPEN Terengganu plays in driving the State’s economic growth.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial