Thought leadership positioning of SME Bank Malaysia through strategic communications content creation.
Amplifying aforementioned messages through securing placement of SME Bank Malaysia CEO as cover feature in international business publication.
What We Did and how we did it
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
As part of our overall campaign for MITI and its various agencies, The IBR Asia Group managed to:
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia