Case Study



About The Client

SMARTSEL is a state-owned infrastructure company tasked with building and managing Selangor’s telecommunications infrastructure. One of its main initiatives is to deliver network connectivity in Selangor through initiatives such as the WiFi Smart Selangor (WSS) free WiFi programme and SMARTSEL Digital Network (SDN). This is in line with the overall State plan to transform Selangor into ASEAN premier Smart State by 2005.


SMARTSEL wanted to secure the buy-in of stakeholders for their efforts in implementing a Neutral Infrastructure Provider (NIP) infrastructure, which would ensure internet access to all regardless of location and affordability. In addition, it also wanted to enhance its positioning as a telecommunications infrastructure leader in Malaysia as well as increase public awareness and take up of WSS in Selangor.

Why The IBR Asia Group

Our network and experience in being able to reach out to key corporate and government makers, as well as our expertise in content creation on multiple platforms – offline, online and on-the-ground – were the key reasons being SMARTSEL’s decision to engage The IBR Asia Group.

What We Did and how we did it

Conceptualised, created and executed the SELTALKS Forum where expert speakers spoke on topics such as “The Demand for Neutral Internet for a Smart City Ecosystem” and “Building Open Access Infrastructures In Developing Townships”.
Coverage of the SELTALKS Forum was published in our proprietary business magazine International Business Review
Video recorded and edited the SELTALKS Forum and uploaded the highlights on our IBRTV YouTube channel
Designed and produced a series of social media posts comprising videos, interactive posts and posters, designed to draw public interest and awareness regarding WSS. We also uploaded them on SMARTSEL’s social media pages.
Positioned SMARTSEL Managing Director - Mohd Suhaimi Mohd Tahir – as a thought leader in the industry by securing him a place as a panellist at the Sixth Selangor Synergies Forum on Digital Infrastructure
Coverage of the Selangor Synergies Forum on Digital Infrastructure was published in International Business Review
Video recorded and edited coverage the Sixth Selangor Synergies Forum and uploaded the highlights on our IBRTV YouTube channel
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


The SELTALKS Forum attracted more than 50 leaders from the ICT and property development sectors in the Klang Valley

Coverage of SMARTSEL in International Business Review reached 30,000 corporate and government decision makers in Malaysia

Helped showcase SMARTSEL’s efforts to improve broadband quality and coverage, reduce broadband prices and provide internet access to all spectrums of society.

Within 6 months, we helped increased the number of SMARTSEL’s social media following on Facebook by 200%, engagement by 915% and reach by 2400%.

Helped increase SMARTSEL’s social media following on Instagram by 100%, profile visits by 1950% and reach by 1800%.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia