Case Study

SIRIM QAS International


About The Client

SIRIM QAS International is Malaysia’s leading Conformity Assessment Body (CAB) with over 40 years of experience in providing testing, inspection and certification (TIC) services to local and international clients. It is a subsidiary of the country’s premier research and technology organisation, SIRIM Berhad, which is wholly-owned by the Malaysian Government through the Ministry of International Trade and Industry (MITI).


SIRIM QAS International is looking to expand its services and expertise beyond Malaysia and to reach out to other ASEAN countries. In the face of increasing competition, it aims to amplify its brand presence, as well as build a friendlier image to the public. This is in order to increase clientele and raise awareness of SIRIM QAS’s role in promoting quality and safety.

Why The IBR Asia Group

The IBR Asia was commissioned by SIRIM QAS to handle the creation of publicity collateral owing to our expertise in content creation coupled with our extensive reach of corporate and government contacts and ability to execute projects across various platforms.

What We Did and how we did it

Copywriting of brochures for 80 schemes offered by SIRIM QAS International
Copywriting for 35 promotional materials and invitations for webinars
Producing 12 social media posts for SIRIM QAS International’s social media platforms. This includes 14 LinkedIn postings for the CEO of SIRIM QAS International and 7 complimentary videos, each 1 minute in length
Producing 20 posts for social media to market promotions and services offered in an engaging and friendly manner
Copywriting for 20 electronic newsletters which were disseminated to SIRIM QAS International’s database
Produced and designed an additional 14 electronic newsletters which were disseminated via our proprietary EDM platform – CORETEXT – to a database of top government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East
Producing 10 marketing and thought leadership articles for print and digital media that highlights relevant issues faced by consumers and industries today, and the importance of quality assurance in strengthening the socio-economic landscape
Media buy of space for aforementioned articles in The Edge and The Star Online
Wrote, designed and published a total of 3 feature articles on SIRIM Berhad in our publication International Business Review about SIRIM Berhad and its subsidiaries’ contributions in ensuring quality in the medical devices, F&B and E&E industries
Positioned g heads of SIRIM Berhad’s subsidiaries as thought leaders in a 10-page feature in International Business Review about how the respective organisations are opening doors for trade through conformity assessment
Produced 2 press releases on SIRIM QAS International’s face mask certification services and the SIRIM-ST Safety Awareness Campaign
Wrote the speech for the CEO of SIRIM QAS International for the Breaking the Chain of Corruption through ABMS for Economic Sustainability Forum
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


Showcased SIRIM QAS International’s efforts in safeguarding consumers and industries through its various services

We helped strengthen its marketing collaterals in line with its objective to appear more approachable to external stakeholders

The story of SIRIM Berhad and its subsidiaries’ achievements were circulated to 30,000 top Government, Corporate and Diplomatic decision makers in Malaysia via International Business Review

The promotional electronic newsletters disseminated via CORETEXT helped extend SIRIM QAS International’s reach to government, corporate and media in Malaysia, the Asia-Pacific, and the Middle East

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia