CASE STUDY

Selangor State

Menteri Besar Selangor Incorporated
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About The Client

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Objective

Menteri Besar Selangor Incorporated

Utilising our experience in content creation and strategic communications, we created a 360-degree campaign for the Selangor State Government, its key officials and agencies to enhance their influence and amplify their authority.

What We Did and Who We Did It For

Selangor State Government

The Selangor State Government is responsible for the overall policy development and administration of the State, and is led by the Menteri Besar (First Minister) of Selangor and a team of State Executive Councillors.

As part of our scope of services for the Selangor State Government, The IBR Asia Group carried out:

01

Thought leadership positioning of Selangor First Minister through strategic communications content creation

02

Amplifying aforementioned message through securing placement in international
business publication

03

Thought leadership positioning of KDEBWM Managing Director through securing placement as a panellist in international business forum

04

Thought leadership of KDEBWM Managing Director through conducting and producing video interviews and securing placement of interviews on digital TV channel

05

Thought leadership of KDEBWM Chairman through conducting and producing video interviews and securing placement of interviews on digital TV channel

06

Reputation building of KDEBWM through strategic communications content creation showcasing the company’s innovations and leadership in smart and sustainable
waste management

07

Reputation building of KDEBWM through securing placement in international
business publication

08

Reputation building of KDEBWM through twice securing nomination, shortlisting and winning of international business award

09

Reputation building of KDEBWM through concerted digital marketing campaign reaching out to corporate and government decision makers throughout Southeast Asia

10

Reputation building of KDEBWM through creating and producing corporate video and securing placement of video on digital TV channel

MBI Selangor
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About The Client

The State agency responsible for administering the assets and investments of the Selangor State Government, Menteri Besar Selangor (Incorporated), or MBI Selangor, has been entrusted with spearheading the Smart Selangor initiative. This is a plan to transform Selangor into ASEAN’s Premier Smart State by the year 2025.

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Objective

In order to increase awareness of this project and secure the buy-in of stakeholders, The IBR Asia Group helped MBI Selangor through:

01

Thought leadership positioning for CEO of MBI Selangor through securing placement in international business publication

02

Thought leadership positioning of CEO of MBI Selangor through conducting and producing a video interview and securing placement of interview on digital
TV channel

03

Thought leadership positioning of key SmartSelangor manager through conducting and producing a video interview and securing placement of interview on digital
TV channel

04

Conceptualising, producing and managing 7 mini forums focused on the Smart Selangor Masterplan and 1 large-scale international forum on Selangor State as the driver of growth in the region

05

Securing participation of local and international industry and government leaders as panellists and guests at aforementioned forums

06

Producing videos showcasing aforementioned forums and securing placements of said videos on digital TV channel

07

Amplifying the reach and messaging for the Smart Selangor Masterplan through
securing placement of event recaps in international business publication as well as other
media outlets

08

Producing 100 plus page publication as a Roadmap for the Smart Selangor Masterplan which was launched at the Smart Cities World Expo in Barcelona, Spain

PKNS
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About The Client

Perbadanan Kemajuan Negeri Selangor (PKNS) is the Selangor State Development Corporation, entrusted with developing new growth commercial and industrial centres as well as residential developments in Selangor.

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Objective

In order to help PKNS enhance its image as a leader in the real estate sector as well as in driving investments into Selangor, The IBR Asia Group executed a campaign which included:

01

Thought leadership positioning of PKNS CEO through securing placement in international business publication

02

Thought leadership positioning of PKNS CEO through conducting and producing a video interview and securing placement of interview on digital TV channel

03

Reputation building of PKNS through securing nomination, shortlisting and winning of international business award 

04

Reputation building of PKNS through creation of strategic communications content

05

Amplifying aforementioned messages through securing placement in international
business publication

06

Reputation building of PKNS as an industry leader through conceptualising, producing and managing national forum on real estate investment trusts (REITs)

07

Securing participation of industry and government leaders, including representatives from various State development and investment agencies throughout Malaysia, as panellists and guests at aforementioned forum

KDEB Waste Management
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About The Client

A wholly-owned subsidiary of MBI Selangor, the KDEB Waste Management (KDEBWM) has been tasked with overseeing waste management throughout Selangor through providing domestic and industrial waste collection and public cleansing services.

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Objective

In order to enhance its position as a leader in smart waste management technologies and drive the Smart Selangor initiative forward, as well as secure partnerships within and outside Malaysia, KDEBWM turned to The IBR Asia Group for solutions, which included:

01

Thought leadership positioning of KDEBWM Managing Director through strategic communications content creation

02

Amplifying aforementioned messages through through twice securing placement of KDEBWM Managing Director as cover features in international business publication

03

Thought leadership positioning of KDEBWM Managing Director through securing placement as a panellist in international business forum

04

Thought leadership of KDEBWM Managing Director through conducting and producing video interviews and securing placement of interviews on digital
TV channel

05

Thought leadership of KDEBWM Chairman through conducting and producing video interviews and securing placement of interviews on digital TV channel

06

Reputation building of KDEBWM through strategic communications content creation showcasing the company’s innovations and leadership in smart and sustainable
waste management

07

Reputation building of KDEBWM through securing placement in international business publication

08

Reputation building of KDEBWM through twice securing nomination, shortlisting and winning of international business award

09

Reputation building of KDEBWM through concerted digital marketing campaign reaching out to corporate and government decision makers throughout Southeast Asia

10

Reputation building of KDEBWM through creating and producing corporate video and securing placement of video on digital TV channel

Landasan Lumayan
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About The Client

An environmental company under the purview of MBI Selangor, Landasan Lumayan) has been entrusted with executing the Selangor Maritime Gateway (SMG) initiative. This is a Selangor Government plan to clean, rehabilitate and develop the Klang River, which is one of the major bodies of water in the State.

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Objective

In order to help Landasan Lumayan transform perspectives about the Klang River and secure investments and the buy-in of stakeholders, The IBR Asia Group’s activities included:

01

Thought leadership positioning of Landasan Lumayan CEO through strategic communications content creation

02

Amplifying aforementioned messages through securing placement in international business publication

03

Thought leadership positioning of Landasan Lumayan CEO through securing placement as a panellist in international business forum

04

Thought leadership of Landasan Lumayan CEO through conducting and producing video interviews and securing placement of interviews on digital TV channel

05

Reputation building of SMG initiative through concerted digital marketing campaign reaching out to corporate and government decision makers throughout Southeast Asia

06

Reputation building of SMG initiative through creating and producing corporate videos and securing placement on digital TV channel

SMARTSEL
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About The Client

SMARTSEL is a Selangor State-owned infrastructure company under MBI Selangor tasked with building and managing Selangor’s telecommunications infrastructure, and oversees the WiFi Smart Selangor (WSS) free WiFi programme and SMARTSEL Digital Network (SDN).

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Objective

In order to help SMARTSEL in its mission to contribute to the realisation of the Smart Selangor initiative and enhance its reputation as a Neutral Infrastructure Provider (NIP), The IBR Asia Group executed the following campaign:

01

Thought leadership positioning of SMARTSEL Managing Director through securing placement as a panellist in international business forums

02

Reputation building of SMARTSEL through creating and producing corporate video and securing placement on digital TV channel

03

Reputation building of WSS initiative through concerted digital marketing campaign reaching out to stakeholders throughout Selangor

04

Reputation building of SMARTSEL as an industry leader through conceptualising, producing and managing national forum on telecommunications

05

Securing participation of industry and government leaders as panellists and guests at aforementioned forum

06

Amplifying the message of aforementioned forum through securing placement of report in international business publication

07

Amplifying the message of aforementioned forum through securing placement of forum video in digital TV channel

Tourism Selangor
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About The Client

Tourism Selangor is the Selangor State agency under MBI Selangor responsible for developing and promoting tourism attractions and initiatives in Selangor, with the aim of upholding Selangor as the first-choice tourism destination in Malaysia.

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Objective

The agency turned to The IBR Asia Group to help enhance and amplify its reputation and that of its key executives, so as to fulfil its mission. To do that, we carried out a campaign which included:

01

Thought leadership positioning of Tourism Selangor CEO through strategic communications content creation

02

Amplifying aforementioned message through securing placement in international business publication

03

Thought leadership of Tourism Selangor CEO through conducting and producing video interviews and securing placement of interviews on digital TV channel

04

Reputation building of KDEBWM through securing nomination, shortlisting and winning of international business award

Kumpulan Semesta
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About The Client

Kumpulan Semesta (KSSB) is a Selangor State agency under MBI Selangor responsible for managing the exploration, extraction, production and sale of mineral resources – including sand and rock materials – in the state of Selangor.

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Objective

The IBR Asia Group has helped KSSB build its reputation as a leader in sustainable mineral management through conducting a campaign which included:

01

Thought leadership of KSSB key senior management through conducting and producing video interviews and securing placement of interviews on digital
TV channel

02

Reputation building of KSSB through securing nomination, shortlisting and winning of international business award

Invest Selangor
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About The Client

Invest Selangor is the Selangor State agency responsible for promoting and driving investments into Selangor, with the view of securing the State’s position as the industrial and economic leader of Malaysia.

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Objective

The IBR Asia Group has helped Invest Selangor in its mission through:

01

Thought leadership positioning of Invest Selangor CEO through strategic communications content creation

02

Amplifying aforementioned message through securing placement in international
business publication

03

Thought leadership positioning of Invest Selangor CEO through securing placement as a panellist in international business forums

What We Did and how we did it

Created and produced a series of 7 forums, titled Selangor Synergies, with each focused on a theme related to the Smart Selangor Masterplan – namely Economic Opportunities, Emerging Technologies, Sustainability, Smart Living, Transport Connectivity, Digital Infrastructure and the Selangor Maritime Gateway.
Created and produced a full-day conference entitled Selangor! Regional Powerhouse which showcased a more macroscopic view of Smart Selangor and how it is driving Selangor to be a leader in Malaysia and the region.
Video highlights of the Selangor Synergies Forums and the Selangor! Regional Powerhouse Conference were edited and uploaded on our YouTube channel – IBRTV.
Selangor Synergies Forums were featured in 4 to 6 pages of various issues International Business Review, while the Selangor Regional Powerhouse forum was featured in 14 pages of International Business Review with the Chief Minister of Selangor, Datuk Amirudin Shari on the cover.
Produced the Smart Selangor Roadmap comprising of a review and analysis of the Smart Selangor master plan, encompassing five enablers – Smart Government, Smart Infrastructure, K-Economy, Smart People, and Smart Environment.
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for the Selangor State and its various agencies, The IBR Asia Group managed to:

Strengthen good will for the Selangor State Government among the residents of Selangor through enhancing appreciation and knowledge of their activities and initiatives

Secure increased media interest and coverage of the Smart Selangor initiative and Selangor’s reputation as a prime investment destination

Increase the profile of Selangor State officials and agency executives as thought leaders in the fields of sustainability, telecommunications, Smart cities, investment, urban and rural development, mining, real estate, municipal management and tourism

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

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About The Client

Why The IBR Asia Group

MBI Selangor approached The IBR Asia Group to conceptualise a 360-degree, multi-modal branding strategy for Smart Selangor owing to our expertise in handling diverse and complex subject matters and presenting them in an engaging manner across multiple platforms. Also factoring into their decision was our experience in connecting corporate and government entities together.