Case Study

Sarawak Oil Palms Berhad

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About The Client

Established in 1968, Sarawak Oil Palms Berhad (SOPB) was tasked with spearheading the commercial cultivation of oil palm in Sarawak. Over the years, it has since expanded its scope of business to include upstream, downstream and trading of palm oil and refined palm oil products. In recent years, it has also diversified into property development.
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Objective

With SOPB’s 50th anniversary coming up, the company’s management wanted to showcase its achievements and milestones throughout the years. The aim was to not only focus on SOPB’s role as a pioneer of the Sarawak palm oil industry, but to show how it has helped enhance socio-economic development in Sarawak.

Why The IBR Asia Group

SOPB commissioned us to help deliver their objectives owing to our experience and expertise in creating masterful storytelling concepts that have enabled our clients to reach out and deliver their messages to their target audience.

What We Did and how we did it

Conceptualised, produced and designed A Pioneer’s Golden Anniversary: Sarawak Palm Oil Berhad, a coffee table book that traces the rich history of SOPB from its incorporation, as well as its contributions to providing employment and education to the indigenous people of Sarawak.
Video recorded and edited interviews with past and present stakeholders of SOPB with the aim of producing an audio-visual testament of the company’s progress
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

The Coffee Table Book serves as a precious memoir for the corporation, and has helped SOPB showcase its leadership and achievements to its stakeholders.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

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