Case Study

Prime Minister’s Department


About The Client

The Prime Minister’s Department is a Ministry headed by the Prime Minister of Malaysia. It is tasked with spearheading the planning and implementation of various policies in particular those focused on public sector transformation and administration as well as others that have not been specifically delegated to other Ministries.


The National Key Results Area (NKRA) Against Corruption was a unit set up under the PMD to execute the anti-corruption efforts as identified under the Government Transformation Programme (GTP). Tasked with overseeing the advocacy of anti-corruption, the NKRA Against Corruption needed to secure the buy-in and confidence of other government agencies as well as the corporate sector for their efforts.

Why The IBR Asia Group

NKRA Against Corruption commissioned us to help deliver their message owing to our experience and expertise in being able to help Government entities deliver their messages to corporate audiences. Another factor that was taken into consideration was our strong networking abilities with top corporate decision makers both within and outside Malaysia.

What We Did and how we did it

Conceptualised and published Transparency Review, a publication that provides valuable insights and updates regarding anti-corruption policies and regulations in Malaysia to stakeholders, also featuring interviews with thought leaders and influential figures who are at the forefront of the anti-corruption agenda in the country
Produced, designed and published Ending Impunity – a post-event report of the 16th International Anti-Corruption Conference (IACC) held on 2-4 September 2015, covering in-depth the various matters discussed during the plenary sessions, the Gamechanger sessions and technology talks held during the event
Featured the then Director of NKRA Against Corruption on the cover of our proprietary business magazine International Business Review accompanied by a 10-page cover story on the efforts to combat corruption in Malaysia.
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


Helped strengthen confidence in Malaysia’s commitment to combat corruption and bribery

Publicised NKRA Against Corruption’s role in strengthening the fight against corruption in Malaysia to 30,000 key corporate and government decision makers through International Business Review

Both publications served as viable resources for industry stakeholders to keep abreast of latest news and developments about Malaysia’s anti-corruption efforts

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia