Case Study

PKNS

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About The Client

Set up in 1964, PKNS is Selangor’s State Economic Development Corporation (SEDC) and has been entrusted with developing new growth commercial and industrial centres as well as residential developments in Selangor. The key testament to its success is no doubt Selangor’s position as the most advanced State in Malaysia.
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Objective

While PKNS has been instrumental in driving the growth of Selangor, for a long period of time it was perceived as just being a State-run entity focused primarily on the development of townships in the State such as Petaling Jaya, Kelana Jaya and Shah Alam. As such, it wanted to enhance the public’s perception and understanding of the pivotal role it has played in the development of investment opportunities, businesses and the real estate market in Selangor.

Why The IBR Asia Group

Based on our established channels to top leaders in the government and corporate world; integrated online, offline, and on-the-ground platforms; as well as our ability to expertly handle diverse and complex subject matters, PKNS identified The IBR Asia Group as the ideal partner to deliver its message to its target audience both within and outside Malaysia.

What We Did and how we did it

Featured PKNS as cover stories on two issues of our proprietary business magazine International Business Review which showcased the various achievements of PKNS in driving the development of Selangor.
Featured the then CEO of PKNS on the cover of our SME-focused publication International Business Review SME along with a cover story that highlighted the organisation’s role in building SMEs in Selangor
Featured PKNS subsidiary Datumcorp International as a cover story in International Business Review along with an accompanying feature on how Datumcorp is enhancing real estate development in Selangor
Produced a pull-out supplement in International Business Review which focused on PKNS’s role in transforming Selangor into Malaysia’s most advanced State.
Conceptualised and organised the inaugural PKNS National C-Level REITs Conference for PKNS subsidiary PKNS Real Estate Company (PREC).
Leveraged on our email database of nearly 10,000 corporate and Government decision markets to invite bankers, investors, asset owners to the panel session, and representatives of State Economic Development Corporations (SEDCs) from different States in Malaysia to the roundtable discussion. Promoted the forum through a variety of online, offline and off-the-ground channels
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

Helped position PKNS and PREC as a significant player in the Malaysian REITs landscape

The event attracted 150 guests consisting of industry and government sector leaders which include 8 panellists from private companies and 7 representatives from State Economic Development Corporations (SEDCs)

Media coverage of the event in International Business Review enabled PKNS’s efforts in promoting REITs in Malaysia to reach the top decision-makers in Corporate and Government that make up the readership base of the magazine.

The forum successfully showcased REITS as viable strategy to generate income even in an uncertain market outlook.

Enhanced the reputation of Datumcorp as a key player in real estate development in Selangor

Positioned PKNS in International Business Review as a force for socio-economic development in Selangor and Malaysia as a whole

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial