Case Study



About The Client

Since 1982, Oman and Malaysia have had cordial diplomatic ties with one another, with both countries sharing a number of similarities. Both have positioned themselves as being moderate Muslim countries and are members of the Organisation of Islamic Conference (OIC). Trade and investment relations have also grown considerably through the years, rising from US$28 million in 1995 to more than US$500 million by 2019.


The Ministry of Information in Oman wanted to enhance awareness and knowledge of trade and investment opportunities in Oman for Malaysian corporations, as well as to promote tourism from Malaysia to Oman.

Why The IBR Asia Group

Our expertise and experience in working with top corporate and government organisations in Malaysia, along with our storytelling abilities and extensive network of contacts and reach made us the ideal partner to help deliver the Ministry of Information’s objectives.

What We Did and how we did it

Sent a team to Oman on the Omani Ministry of Information’s invitation to tour Oman and interview key corporate and government stakeholders, as well as tour cultural attractions in the country.
Featured the tour of Oman and interviews in as stunning 12-page feature in our proprietary business magazine International Business Review.
Featured the then President of the Public Authority for Investment Promotion & Export Development (Ithraa), Dr Salem Nasser Al Ismaily on the cover of International Business Review, together with a 15-page cover story and interview on the business and economic landscape of the nation
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


The story in International Business Review of Oman and its economic landscapes and achievements was disseminated to 30,000 top government, corporate and diplomatic decision-makers in Malaysia

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia