CASE STUDY

NanoMalaysia Berhad

NanoMalaysia Logo Board
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About The Client

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Objective

NanoMalaysia Logo Board

About the Client

NanoMalaysia Berhad (NMB) is a company limited by guarantee under MOSTI which is charged with overseeing the commercialisation of nanotechnology and promoting the research and development of nanotechnology in Malaysia.

Objective

The IBR Asia Group has been a trusted partner in enhancing awareness and goodwill for NMB’s activities to stakeholders within and outside Malaysia through:

01

Thought leadership positioning of NMB CEO through securing placement as a panellist in international business forum.

02

Thought leadership positioning of NMB CEO through creation of strategic communications content.

03

Amplifying aforementioned messages through securing placement in international business publication.

03

Reputation building of NMB through the conceptualisation, creation, publication and distribution of a book Greatness From Small Beginnings detailing 10 year anniversary and journey of NMB

About the Client

As Malaysia’s leading sportswear retailer, Al-Ikhsan Sports has managed to grow from just one outlet to more than 180 across the country, with RM500 million in sales revenue per annum. Having already made its name in Malaysia, Al-Ikhsan Sports wanted to enhance its reputation in the regional arena.

Objective

And for that, it turned to The IBR Asia Group to come up with a strategic campaign to showcase how Al-Ikhsan Sports is a leader in the Southeast Asian sportswear and sporting goods retail sector.

What We Did and how we did it

Highlighted the efforts of LLSB and the SMG initiative in our proprietary business magazine International Business Review
Positioned LLSB CEO as a thought leader in sustainability and environment in the Selangor Synergies forum which aimed to highlight efforts to transform Selangor into a Smart State
Conducted interviews with stakeholders of the SMG project and produced videos of said interviews which were uploaded on our social media pages as well as on LLSB’s website.
Created electronic newsletters – containing videos and articles – that were disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) system government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East.
Handled enquiries about SMG, and – in cases where more detailed information is sought – redirect them to LLSB.
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for MOSTI and its various agencies, The IBR Asia Group managed to:

Strengthen good will for the MOSTI and its agencies among local and international stakeholders through enhancing appreciation and knowledge of their activities and initiatives.

Increase the profile of officials of MOSTI and its agencies by positioning them as thought leaders in STI.

Generated 10 million impressions and increased footfall at MOSTI’s NICE expo.

Generated appreciation and awareness of NMB’s role in driving nanotechnology in Malaysia and the region.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

Why The IBR Asia Group

LLSB commissioned The IBR Asia Group to deliver the message of its efforts and successes in executing the SMG initiative owing to our excellent track record of being able to communicate government messages to corporate players. In addition, our strong networks with local and international corporate and government entities lent weightage to our credentials.