Thought leadership positioning of NMB CEO through securing placement as a panellist in international business forum.
Thought leadership positioning of NMB CEO through creation of strategic communications content.
Amplifying aforementioned messages through securing placement in international business publication.
Reputation building of NMB through the conceptualisation, creation, publication and distribution of a book Greatness From Small Beginnings detailing 10 year anniversary and journey of NMB
What We Did and how we did it
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
As part of our overall campaign for MOSTI and its various agencies, The IBR Asia Group managed to:
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia