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CASE STUDY

Malaysia Productivity Corporation

MPC Building
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About The Client

The Malaysia Productivity Corporation (MPC) is the agency under MITI responsible for formulating and executing policies and strategies aimed at enhancing productivity in both the public and private sectors in Malaysia.
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Objective

In order to ensure that its messaging reached out to its target audience, MPC commissioned The IBR Asia Group to craft and carry out a campaign which included:

01

Thought leadership positioning of MPC Chairman through creation of strategic communications content.

02

Thought leadership positioning of MPC Director-General through creation of strategic communications content.

03

Amplifying message of MPC Director-General through securing placement as cover feature in international business publication.

04

Thought leadership positioning of MPC Director-General through conducting and producing video interviews and securing placement of interviews on digital TV channel.

05

Reputation building of MPC through creative design and editing of agency’s publicity collaterals.

What We Did and how we did it

Highlighted the efforts of LLSB and the SMG initiative in our proprietary business magazine International Business Review
Positioned LLSB CEO as a thought leader in sustainability and environment in the Selangor Synergies forum which aimed to highlight efforts to transform Selangor into a Smart State
Conducted interviews with stakeholders of the SMG project and produced videos of said interviews which were uploaded on our social media pages as well as on LLSB’s website.
Created electronic newsletters – containing videos and articles – that were disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) system government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East.
Handled enquiries about SMG, and – in cases where more detailed information is sought – redirect them to LLSB.
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for MITI and its various agencies, The IBR Asia Group managed to:

Strengthen good will for the MITI and its agencies among local and international stakeholders through enhancing appreciation and knowledge of their activities and initiatives.

Increase the profile of officials of MITI and its agencies by positioning them as thought leaders in trade, investment and productivity.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

“The IBR Asia Group is one of our media agencies entrusted with advancing our brand through publicity. I am pleased to say that our experience working with them has been extremely satisfactory. They are fast, efficient and very professional, and their service delivery has been exemplary.”
Aina JamilHead, Group Corporate Communications & Marketing of IJN

Other Related Works

Why The IBR Asia Group

LLSB commissioned The IBR Asia Group to deliver the message of its efforts and successes in executing the SMG initiative owing to our excellent track record of being able to communicate government messages to corporate players. In addition, our strong networks with local and international corporate and government entities lent weightage to our credentials.
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The IBR Asia Group is a Boutique PR Company that helps clients be omnipresent and spread their messages across multiple platforms. We have created superb branding and promotional campaigns for over 1000 Malaysian and international companies, government offices and agencies, and Heads of States since our inception in 1997.

Contact

  • Unit 23A-8 Oval Damansara, 685 Jalan Damansara, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia
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  • Tel.: +603-7732 5886
  • Mail : info@ibrasiagroup.com

Media

International Business Review
International Business Review Regional
Awards
IBR TV
Voice of ASEAN
MYPASSIONS

Services

Public Relations
Media
Digital Marketing
Events

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