CASE STUDY

Malaysia Productivity Corporation

MPC Building
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About The Client

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Objective

MPC Building

About the Client

The Malaysia Productivity Corporation (MPC) is the agency under MITI responsible for formulating and executing policies and strategies aimed at enhancing productivity in both the public and private sectors in Malaysia.

Objective

In order to ensure that its messaging reached out to its target audience, MPC commissioned The IBR Asia Group to craft and carry out a campaign which included:

01

Thought leadership positioning of MPC Chairman through creation of strategic communications content.

02

Thought leadership positioning of MPC Director-General through creation of strategic communications content.

03

Amplifying message of MPC Director-General through securing placement as cover feature in international business publication.

04

Thought leadership positioning of MPC Director-General through conducting and producing video interviews and securing placement of interviews on digital TV channel.

05

Reputation building of MPC through creative design and editing of agency’s publicity collaterals.

What We Did and how we did it

Highlighted the efforts of LLSB and the SMG initiative in our proprietary business magazine International Business Review
Positioned LLSB CEO as a thought leader in sustainability and environment in the Selangor Synergies forum which aimed to highlight efforts to transform Selangor into a Smart State
Conducted interviews with stakeholders of the SMG project and produced videos of said interviews which were uploaded on our social media pages as well as on LLSB’s website.
Created electronic newsletters – containing videos and articles – that were disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) system government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East.
Handled enquiries about SMG, and – in cases where more detailed information is sought – redirect them to LLSB.
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for MITI and its various agencies, The IBR Asia Group managed to:

Strengthen good will for the MITI and its agencies among local and international stakeholders through enhancing appreciation and knowledge of their activities and initiatives.

Increase the profile of officials of MITI and its agencies by positioning them as thought leaders in trade, investment and productivity.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

Why The IBR Asia Group

LLSB commissioned The IBR Asia Group to deliver the message of its efforts and successes in executing the SMG initiative owing to our excellent track record of being able to communicate government messages to corporate players. In addition, our strong networks with local and international corporate and government entities lent weightage to our credentials.