Thought leadership positioning of MPC Chairman through creation of strategic communications content.
Thought leadership positioning of MPC Director-General through creation of strategic communications content.
Amplifying message of MPC Director-General through securing placement as cover feature in international business publication.
Thought leadership positioning of MPC Director-General through conducting and producing video interviews and securing placement of interviews on digital TV channel.
Reputation building of MPC through creative design and editing of agency’s publicity collaterals.
What We Did and how we did it
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
As part of our overall campaign for MITI and its various agencies, The IBR Asia Group managed to:
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia