Case Study



About The Client

The Ministry of Science, Technology and Innovation (MOSTI) is responsible for formulating policies aimed at enhancing the STI sectors in Malaysia. Established in its current form in 2004, its main focus is on enhancing Malaysia’s R&D and innovation commercialisation particularly in the biotechnology, ICT, space and marine fields.


In 2017, the Ministry of Science, Technology and Innovation (MOSTI) launched the National Innovation and Creative Economy (NICE) Expo – the country’s largest Science, Technology and Innovation (STI) expo aimed at fostering and cultivating an interest in STI. MOSTI wanted to ensure that their targets for social media impressions and registrations were met within a specific timeline.

Why The IBR Asia Group

The IBR Asia Group has accumulated a wealth of experience in organising curated events. We hold a great track-record for turnout in all our events by reaching out to the target audience and creating buzz about the event across multiple platforms. This made us the ideal partner to help deliver MOSTI’s aims.

What We Did and how we did it

Created social media posts, which were posted on the official NICE social media pages, to encourage visitors to register for the event.
Managed the social media accounts for NICE including ensuring that all enquiries from the public are answered
Redesigned and revamped The NICE website to make it more interactive
Conducted interviews with the then Minister of Science, Technology and Innovation – YB Datuk Wilfred Madius Tangau – to promote NICE and uploaded videos of those interviews on NICE social media pages
Covered the events during NICE and created social media posts to publicise them on the NICE social media accounts
Interviewed participants and delegates and used information from said interviews for social media posts which were published on NICE’s social media accounts
Videographed key happenings at NICE and used them to create social media posts which were published on NICE’s social media accounts
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


Garnered 4.5 million impressions in 15 days, 1.5 million more than the target of 3 million set by the Ministry, and 10 million impressions in 3 weeks

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia