Case Study

Ministry Of Human Resources

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About The Client

The Ministry of Human Resources (MOHR) is responsible for developing and enacting policies to develop, enhance and safeguard workers in Malaysia. This includes fostering a competent, productive and resilient human capital as well as increasing employment and employability in the country. The Ministry currently has 9 departments and 5 agencies under it, including the Human Resource Development Corporation (HRD Corp), previously known as the Human Resource Development Fund (HRDF).
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Objective

As it plays vital role in enhancing capabilities of the Malaysian workforce and thus, the socio-economic development of the nation, MOHR sought to communicate its various activities and policies to stakeholders within corporate and government. This is in line with its vision to become a leading figure in human resources development and management in the country.

Why The IBR Asia Group

The IBR Asia Group’s brilliant storytelling and expertise in bridging communication gaps between the government and private sector through our business publication, International Business Review, we serve as a to help MOHR to extend its reach and achieve its desired objectives.

What We Did and how we did it

Produced a 10-page cover story on the Minister of Human Resources, YB Datuk Seri M. Saravanan, where he spoke about the Ministry’s efforts in overcoming the challenges during the COVID-19 pandemic to safeguard businesses and employees
Edited video of the interview with YB Datuk Seri M. Saravanan which was later uploaded onto IBRTV, The IBR Asia Group’s official channel on Youtube
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Created an electronic newsletter that was disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) platform to 8,000 government, corporate and media contacts in Malaysia, the Asia-Pacific, and the Middle East
Positioned the then Minister of Human Resources – Datuk Seri Dr S. Subramaniam on the cover of International Business Review as a thought leader, while highlighting the achievements of the Ministry and their contributions to nation and the people
Featured the then Minister of Human Resources – YB Tuan M. Kulasegaran – in a special feature in International Business Review where we highlighted the plans of the new Malaysian government after the seminal 2018 General Elections
Edited video of the interview with YB Tuan M. Kulasegaran which was later uploaded onto IBRTV, The IBR Asia Group’s official channel on Youtube
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Featured then Deputy Minister of Human Resources, Datuk Seri Ismail Abd Muttalib, on the cover of International Business Review about MOHR’s efforts in establishing a world-class workforce
Positioned the then CEO of HRDCorp on the cover of International Business Review SME
Highlighted HRDF’s achievements in elevating human capital in Malaysia in a 24-page supplement within International Business Review
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

The success stories of MOHR and its various agencies, most notably HRDCorp were relayed to a wide readership base, comprising 30,000 top decision-makers in corporate and government Malaysia.

Helped the Ministry enhance its visibility online through digital media platforms such as EDM.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial