What We Did and how we did it
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- Produced a commemorative publication on 60 years of diplomacy in conjunction with the 60th anniversary of Malaysia’s independence.
- Showcased the Secretary-General of MOFA, Datuk Seri Shahrul Ikram Yaakob, in our proprietary business magazine International Business Review, where he spoke on MOFA’s efforts to promote Malaysia in the international arena.
- Produced a video of aforementioned interview and uploaded it to our IBR TV YouTube channel.
- Produced an electronic newsletter containing said video and blasted it via our proprietary CORETEXT electronic direct mail (EDM) system to 6,000 government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East.
- Datuk Seri Shahrul Ikram was also a presenter at the International Business Review ASEAN Awards 2020 held at World Trade Centre Kuala Lumpur on 2 April 2021.
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
Results
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia
Testimonial
"We engaged The IBR Asia Group to manage all digital channels to make WUF9 event popular in Malaysia and other target countries from 1 December - 15 February 2018. On February 6 2018, 22,000 participants registered online and we received 7.8 million impressions by February14, 2018. We would like to recomment The IBR Asia Group as they are efficient and deliver what they promise."
