The Ministry of Science, Technology and Innovation (MOSTI) is responsible for formulating policies aimed at enhancing the STI sectors in Malaysia. Established in its current form in 2004, its main focus is on enhancing Malaysia’s R&D and innovation commercialisation particularly in the biotechnology, ICT, space and marine fields.
As MOSTI and the various agencies under its purview seek to increase public awareness and appreciation for their activities, they turned to The IBR Asia Group to help create and amplify that message to a diverse audience through various media platforms.
For the Ministry proper, The IBR Asia Group carried out a 360-degree campaign encompassing various media platforms including:
Thought leadership positioning of MOSTI Minister through conducting and producing video interviews and securing placement of interviews on digital TV channel
Reputation building of MOSTI through concerted digital marketing campaign for its National Innovation and Creative Economy (NICE) Expo – the country’s largest Science, Technology and Innovation (STI) expo aimed at fostering and cultivating an interest in STI.
About The Client
NanoMalaysia Berhad (NMB) is a company limited by guarantee under MOSTI which is charged with overseeing the commercialisation of nanotechnology and promoting the research and development of nanotechnology in Malaysia.
The IBR Asia Group has been a trusted partner in enhancing awareness and goodwill for NMB’s activities to stakeholders within and outside Malaysia through:
Thought leadership positioning of NMB CEO through securing placement as a panellist in international business forum
Thought leadership positioning of NMB CEO through creation of strategic
Amplifying aforementioned messages through securing placement in international
Reputation building of NMB through the conceptualisation, creation, publication and distribution of a book Greatness From Small Beginnings detailing 10 year anniversary and journey of NMB
What We Did and how we did it
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
Strengthen good will for the MOSTI and its agencies among local and international stakeholders through enhancing appreciation and knowledge of their activities and initiatives
Increase the profile of officials of MOSTI and its agencies by positioning them as thought leaders in STI
Generated 10 million impressions and increased footfall at MOSTI’s NICE expo
Generated appreciation and awareness of NMB’s role in driving nanotechnology in Malaysia and the region