CASE STUDY

Ministry of Science, Technology and Innovation

About The Client

The Ministry of Science, Technology and Innovation (MOSTI) is responsible for formulating policies aimed at enhancing the STI sectors in Malaysia. Established in its current form in 2004, its main focus is on enhancing Malaysia’s R&D and innovation commercialisation particularly in the biotechnology, ICT, space and marine fields.

Objective

For the Ministry proper, The IBR Asia Group carried out a 360-degree campaign encompassing various media platforms including:

As MOSTI and the various agencies under its purview seek to increase public awareness and appreciation for their activities, they turned to The IBR Asia Group to help create and amplify that message to a diverse audience through various media platforms.

MOSTI

For the Ministry proper, The IBR Asia Group carried out a 360-degree campaign encompassing various media platforms including:

01

Thought leadership positioning of MOSTI Minister through conducting and producing video interviews and securing placement of interviews on digital TV channel

02

Reputation building of MOSTI through concerted digital marketing campaign for its National Innovation and Creative Economy (NICE) Expo – the country’s largest Science, Technology and Innovation (STI) expo aimed at fostering and cultivating an interest in STI.

NanoMalaysia Berhad

About The Client

NanoMalaysia Berhad (NMB) is a company limited by guarantee under MOSTI which is charged with overseeing the commercialisation of nanotechnology and promoting the research and development of nanotechnology in Malaysia.

Objective

The IBR Asia Group has been a trusted partner in enhancing awareness and goodwill for NMB’s activities to stakeholders within and outside Malaysia through:

01

Thought leadership positioning of NMB CEO through securing placement as a panellist in international business forum

02

Thought leadership positioning of NMB CEO through creation of strategic
communications content

03

Amplifying aforementioned messages through securing placement in international
business publication

04

Reputation building of NMB through the conceptualisation, creation, publication and distribution of a book Greatness From Small Beginnings detailing 10 year anniversary and journey of NMB

What We Did and how we did it

Created social media posts, which were posted on the official NICE social media pages, to encourage visitors to register for the event.

Managed the social media accounts for NICE including ensuring that all enquiries from the public are answered

Redesigned and revamped The NICE website to make it more interactive

Conducted interviews with the then Minister of Science, Technology and Innovation – YB Datuk Wilfred Madius Tangau – to promote NICE and uploaded videos of those interviews on NICE social media pages

Covered the events during NICE and created social media posts to publicise them on the NICE social media accounts

Interviewed participants and delegates and used information from said interviews for social media posts which were published on NICE’s social media accounts

Videographed key happenings at NICE and used them to create social media posts which were published on NICE’s social media accounts

Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for MOSTI and its various agencies, The IBR Asia Group managed to:

Strengthen good will for the MOSTI and its agencies among local and international stakeholders through enhancing appreciation and knowledge of their activities and initiatives

Increase the profile of officials of MOSTI and its agencies by positioning them as thought leaders in STI

Generated 10 million impressions and increased footfall at MOSTI’s NICE expo

Generated appreciation and awareness of NMB’s role in driving nanotechnology in Malaysia and the region

Testimonial

"We were duly satisfied with the IBR Asia Group with their delivery of 10 million impressions within 3 weeks’ time and NICE 2017 was the top 3 most talked about in Twitter, which was beyond expectations. They are efficient and deliver what they promise and their time management skills are excellent."

Other Related Works

Ministry Of International Trade And Industry

Kumpulan Semesta

The Langkawi International Maritime and Aerospace Exhibition

Why The IBR Asia Group

The IBR Asia Group has accumulated a wealth of experience in organising curated events. We hold a great track-record for turnout in all our events by reaching out to the target audience and creating buzz about the event across multiple platforms. This made us the ideal partner to help deliver MOSTI’s aims.

The IBR Asia Group is a Boutique PR Company that helps clients be omnipresent and spread their messages across multiple platforms. We have created superb branding and promotional campaigns for over 1000 Malaysian and international companies, government offices and agencies, and Heads of States since our inception in 1997.