MITI realises that in an increasingly competitive international environment, with neighbouring countries quickly moving up the value chain, not only does it need to come up with policies that will strengthen Malaysia’s competitive advantage, it also needs to get the message of what it is doing out to the wider world.
And for that, the Ministry and the various agencies and companies under its purview turned to The IBR Asia Group to help create a messaging strategy and amplify it to both a local and international audience comprising other government officials, corporate leaders and the general public.
MITI
For the Ministry proper, The IBR Asia Group carried out a 360-degree campaign encompassing various media platforms including:
01
Thought leadership positioning of MITI Minister through creation of strategic communications content
02
Reputation building of MITI through creation of strategic communications content
03
Amplifying MITI’s message through securing placement of MITI as a cover feature in international business publication
04
Reputation building of MITI through producing video interviews of external stakeholders testifying to how MITI has helped them in business expansion
05
Reputation building of MITI through concerted digital marketing campaign reaching out to corporate and government decision makers throughout Southeast Asia
Malaysian Investment Development Authority
About The Client
The Malaysian Investment Development Authority (MIDA) is the agency under MITI entrusted with overseeing and driving domestic and foreign investment into the nation’s manufacturing and services sectors.
Objective
The IBR Asia Group has been a trusted partner in enhancing awareness and goodwill for MIDA’s activities to stakeholders within and outside Malaysia through:
01
Thought leadership positioning of MIDA CEO through creation of strategic communications content
02
Amplifying aforementioned messages through securing placement of MIDA CEO as cover feature in international business publication
03
Reputation building of MIDA through creation of strategic annual and investment performance reports
Malaysia External Trade Development Corporation
About The Client
The Malaysia External Trade Development Corporation (MATRADE) is the agency under MIDA responsible for promoting and facilitating the entry of Malaysian exporters into overseas markets, and in doing so boost the nation’s export income.
Objective
MATRADE commissioned The IBR Asia Group to help enhance its reputation to both local and international stakeholders. To achieve that, we carried out the following activities:
01
Thought leadership positioning of MATRADE CEO through creation of strategic communications content
02
Amplifying aforementioned messages through securing placement of content in business publication
03
Thought leadership positioning of MATRADE CEO through conducting and producing video interviews and securing placement of interviews on digital TV channel
04
Reputation building of MATRADE though creation of strategic communication content showcasing the organisation as the driver of export excellence in Malaysia
05
Amplifying aforementioned messages through securing placement of content in business publication
06
Reputation building of MATRADE through creative design and copywriting of publicity collaterals including posters, banners, and digital backdrops
07
Reputation building of MATRADE through conceptualising and planning out 2 media engagement sessions
Malaysia Productivity Corporation
About The Client
The Malaysia Productivity Corporation (MPC) is the agency under MITI responsible for formulating and executing policies and strategies aimed at enhancing productivity in both the public and private sectors in Malaysia.
Objective
In order to ensure that its messaging reached out to its target audience, MPC commissioned The IBR Asia Group to craft and carry out a campaign which included:
01
Thought leadership positioning of MATRADE Chairman through creation of strategic communications content
02
Thought leadership positioning of MPC Director-General through creation of strategic communications content
03
Amplifying message of MPC Director-General through securing placement as cover feature in international business publication
04
Thought leadership positioning of MPC Director-General through conducting and producing video interviews and securing placement of interviews on digital TV channel
05
Reputation building of MPC through creative design and editing of agency’s publicity collaterals
SME Bank
About The Client
SME Bank is a company under the purview of MITI which is responsible for providing financial advice and development advice to small and medium enterprises (SMEs) in Malaysia.
Objective
The IBR Asia Group has helped SME Bank Malaysia enhance its reputation as the trusted partner for SMEs in Malaysia through:
01
Thought leadership positioning of SME Bank Malaysia through strategic communications content creation
02
Amplifying aforementioned messages through securing placement of SME Bank Malaysia CEO as cover feature in international business publication
What We Did and how we did it
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
Results
As part of our overall campaign for MITI and its various agencies, The IBR Asia Group managed to:
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia
