Case Study

Malaysia Competition Commission

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About The Client

The Malaysia Competition Commission (MyCC) is an agency under the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) responsible for enforcing the provisions of the Competition Act 2010. Its functions include investigation and enforcement, carrying out market reviews on competition-related issues, issuing policy advice and guidelines relating to competition laws and undertaking advocacy programmes.
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Objective

MyCC wanted to keep industry players informed about the latest development related to competition law and regulations in the country. In addition, it also wanted to get the buy-in of industry stakeholders for the various initiatives introduced by the Commission and to promote the practice of free and fair competition in the marketplace, in line with its vision of becoming the leading competition authority in Malaysia.

Why The IBR Asia Group

MyCC commissioned us to formulate and execute a publicity plan owing to our experience in being able to help bridge the gap between Government and Corporate, in particular through effectibvely delivering messages Government bodies want to convey to Corporate entities.

What We Did and how we did it

Conceptualised and developed MyCompetition News, a newsletter which provides information about competition laws in Malaysia, latest initiatives and programmes initiated by MyCC, and insights on competition-related matters from internal and external stakeholders
Featured the CEO of MyCC, Ismail Iskandar on the cover of a special edition of our business magazine, International Business Review in conjunction with MyCC’s 10th anniversary. This is accompanied with a 10-page story highlighting MyCC’s roles and achievements over the years
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

Published biannually, MyCompetition News served as a useful resource for consumers and industry players to keep abreast of the latest developments related to competition law in Malaysia

Helped MyCC communicate its message to various industries and raised its profile among corporate and government Malaysia

The special edition of International Business Review was distributed during the International Business Review ASEAN Awards 2020 held in April 2021 attended by 500 guests consisting of top Corporate, Government and Diplomatic decision-makers in Malaysia, including the Secretary-General of KPDNHEP, Datuk Seri Hasnol Zam Zam.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial