Thought leadership positioning of Alpine Integrated Solution Chairman through creation of strategic communications content.
Amplifying messaging of Chairman by securing placement of message in international business publication.
Thought leadership positioning of Malaysia’s Minister of Defence through speech writing.
Thought leadership positioning of Malaysia’s Minister of Transport through speech writing.
Thought leadership positioning of senior stakeholders of LIMA 2023 – Minister of Transport, Chief of Air Force, Chief of Defence Forces, through conducting and producing a video interviews and securing placement of interview on digital TV channel.
Thought leadership positioning of senior stakeholders of LIMA – Prime Minister, Minister of Defence, Minister of Transport, Chief of Defence Forces, Chief of Air Force, and Chief of Navy through securing placement in international business publication.
Reputation building of LIMA 2023 through concerted digital marketing campaign for the event and exhibitors targeted at top corporate and government decision makers throughout Southeast Asia and general public in Malaysia.
Reputation building of LIMA 2023 through conceptualising and executing international awards ceremony to commemorate excellence in aerospace and maritime sectors.
What We Did and how we did it
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
As part of our overall campaign for LIMA 2023, The IBR Asia Group managed to:
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia