CASE STUDY

The Langkawi International Maritime and Aerospace Exhibition

About The Client

First organised in 1991, the Langkawi International Maritime and Aerospace Exhibition (LIMA) has been established as the leading aerospace and maritime show and expo in the Asia-Pacific, and is co-owned by the Malaysian Ministry of Defence and the Malaysian Ministry of Transport. Held every two years, LIMA attracts the who’s who of the defence and civilian aviation and marine sectors including senior government officials and military personnel.

Objective

The 2023 version of LIMA was the first to be held since 2019 as the 2021 was postponed owing to a global health crisis. Being the first LIMA to be organised after such a longer than expected hiatus, organisers Alpine Integrated Solution commissioned The IBR Asia Group to come up with and execute a comprehensive PR engagement plan.

01

Thought leadership positioning of Alpine Integrated Solution Chairman through creation of strategic communications content.

02

Amplifying messaging of Chairman by securing placement of message in international business publication.

03

Thought leadership positioning of Malaysia’s Minister of Defence through speech writing.

04

Thought leadership positioning of Malaysia’s Minister of Transport through speech writing.

05

Thought leadership positioning of senior stakeholders of LIMA 2023 – Minister of Transport, Chief of Air Force, Chief of Defence Forces, through conducting and producing a video interviews and securing placement of interview on digital TV channel.

06

Thought leadership positioning of senior stakeholders of LIMA – Prime Minister, Minister of Defence, Minister of Transport, Chief of Defence Forces, Chief of Air Force, and Chief of Navy through securing placement in international business publication.

07

Reputation building of LIMA 2023 through concerted digital marketing campaign for the event and exhibitors targeted at top corporate and government decision makers throughout Southeast Asia and general public in Malaysia.

08

Reputation building of LIMA 2023 through conceptualising and executing international awards ceremony to commemorate excellence in aerospace and maritime sectors.

What We Did and how we did it

Created social media posts, which were posted on the official NICE social media pages, to encourage visitors to register for the event.

Managed the social media accounts for NICE including ensuring that all enquiries from the public are answered

Redesigned and revamped The NICE website to make it more interactive

Conducted interviews with the then Minister of Science, Technology and Innovation – YB Datuk Wilfred Madius Tangau – to promote NICE and uploaded videos of those interviews on NICE social media pages

Covered the events during NICE and created social media posts to publicise them on the NICE social media accounts

Interviewed participants and delegates and used information from said interviews for social media posts which were published on NICE’s social media accounts

Videographed key happenings at NICE and used them to create social media posts which were published on NICE’s social media accounts

Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for LIMA 2023, The IBR Asia Group managed to:

Reinforce the reputation of LIMA 2023 as the leading aerospace and maritime event in the Asia-Pacific.

Boost good will and public attention for LIMA 2023, thus driving attendance to the event.

Enhance knowledge and appreciation for exhibitors at LIMA 2023, generating interest among potential business partners.

Enhance knowledge and appreciation for Malaysia’s national initiatives to drive the aerospace and maritime sectors resulting in higher potential investments into the country.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

"We were duly satisfied with the IBR Asia Group with their delivery of 10 million impressions within 3 weeks’ time and NICE 2017 was the top 3 most talked about in Twitter, which was beyond expectations. They are efficient and deliver what they promise and their time management skills are excellent."

Other Related Works

Ministry Of Energy And Natural Resources

MINISTRY OF INTERNATIONAL TRADE AND INDUSTRY

Ministry of Investment, Trade and Industry

Tenaga Nasional Berhad

Why The IBR Asia Group

The IBR Asia Group has accumulated a wealth of experience in organising curated events. We hold a great track-record for turnout in all our events by reaching out to the target audience and creating buzz about the event across multiple platforms. This made us the ideal partner to help deliver MOSTI’s aims.

The IBR Asia Group is a Boutique PR Company that helps clients be omnipresent and spread their messages across multiple platforms. We have created superb branding and promotional campaigns for over 1000 Malaysian and international companies, government offices and agencies, and Heads of States since our inception in 1997.