CASE STUDY

Kumpulan Semesta

Kumpulan Semesta mine
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About The Client

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Objective

Kumpulan Semesta mine

About the Client

Kumpulan Semesta (KSSB) is a Selangor State agency under MBI Selangor responsible for managing the exploration, extraction, production and sale of mineral resources – including sand and rock materials – in the state of Selangor.

Objective

The IBR Asia Group has helped KSSB build its reputation as a leader in sustainable mineral management through conducting a campaign which included:

01

Thought leadership of KSSB key senior management through conducting and producing video interviews and securing placement of interviews on digital TV channel

02

Reputation building of KSSB through securing nomination, shortlisting and winning of international business award

What We Did and how we did it

Highlighted the efforts of LLSB and the SMG initiative in our proprietary business magazine International Business Review
Positioned LLSB CEO as a thought leader in sustainability and environment in the Selangor Synergies forum which aimed to highlight efforts to transform Selangor into a Smart State
Conducted interviews with stakeholders of the SMG project and produced videos of said interviews which were uploaded on our social media pages as well as on LLSB’s website.
Created electronic newsletters – containing videos and articles – that were disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) system government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East.
Handled enquiries about SMG, and – in cases where more detailed information is sought – redirect them to LLSB.
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

Through the aforementioned projects, The IBR Asia Group was able to help LLSB:

Showcase the viability of the SMG initiative to 8,000 recipients in Malaysia, the Asia Pacific and the Middle East via CORETEXT

Provided a platform for potential business collaborations as the newsletters successfully garnered the interest of several individuals and companies in Malaysia

Helped attract and garner interest in the SMG project among the general public – our story on the River Taxi was picked up by online news portals such as Soya Cincau and the Malay Mail

Positioned LLSB and Selangor at the forefront of the Smart Selangor initiative, and as main drivers of the sustainability agenda in the State and nation

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

Why The IBR Asia Group

LLSB commissioned The IBR Asia Group to deliver the message of its efforts and successes in executing the SMG initiative owing to our excellent track record of being able to communicate government messages to corporate players. In addition, our strong networks with local and international corporate and government entities lent weightage to our credentials.