Case Study

KPJ Healthcare

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About The Client

KPJ Healthcare is one of Malaysia’s largest private healthcare service providers, and has a network of 28 specialist hospitals located throughout Malaysia as well as 2 hospitals in Indonesia, a hospital in Bangkok and a hospital in Bangladesh. In addition, it has invested in retirement and aged-care facilities in Australia, Sarawak, and Pahang, as well as set up its own senior living care centre in Kuala Lumpur.
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Objective

KPJ wanted to reach the next level of growth and expand their reach and renown in international markets. By doing so, they hoped to cement their leadership position in the highly competitive private healthcare market in Malaysia, increase the number of patients coming to their hospitals – in particular foreign and corporate patients, and showcase their expertise as a healthcare management solutions provider.

Why The IBR Asia Group

The IBR Asia Group was given the task to help KPJ meet these goals, as our strong content creation abilities as well as corporate, government and diplomatic networks mean that we have the capabilities and capacity to meet their needs.

What We Did and how we did it

Positioned KPJ Managing Directors as thought leaders in the healthcare management services sector through profiling them in our proprietary business magazine International Business Review.
Conceptualised and produced Care for Life – a dedicated platform for KPJ to showcase its leadership healthcare and healthy lifestyle – which was made available in all their medical centres throughout Malaysia.
Conceptualised and produced publication that showcased the top 25 specialists in KPJ hospitals, ranging from cardiology to endocrinology, gynaecology and obstetrics to oncology.
Conceptualised and produced a commemorative coffee-table book 30 Years Caring for Life in conjunction with KPJ’s 30th anniversary chronicling the development, medical advances and innovations, medical tourism initiatives, milestone moments, and future plans of KPJ Healthcare.
Produced an internal newsletter for KPJ – The KPJ News which was used by the management as a means to strengthen their message delivery to their staff and enhance internal communications.
Produced marketing and publicity collaterals for KPJ’s education facility – KPJ Healthcare University College.
Conducted a course in effective English communications which helped improve the communications skills of KPJ’s frontline staff.
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

Through the aforementioned projects, The IBR Asia Group was able to help KPJ:

Showcase the leadership and capabilities of its management and specialists to 250,000 corporate and government decision makers across the Asia-Pacific

Enhance trust and confidence in its medical team and auxiliary staff

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

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