Case Study

Kenya

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About The Client

Located on the eastern side of Africa, Kenya is the sixth largest economy on the continent with a GDP of US$101 billion as of 2019. Malaysia and Kenya established diplomatic relations with one another in 1963 when the latter gained independence. Since then both countries have been involved in a number of shared multilateral platforms such as the United Nations, the Non-Aligned Movement and the Commonwealth
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Objective

While Malaysia and Kenya have good diplomatic relations, the Kenyan High Commission in Malaysia wanted to improve the positioning of their country, in particular to Malaysian companies that may want to invest or form partnerships with Kenyan businesses.

Why The IBR Asia Group

Having worked with top corporate and government organisations in Malaysia, and with our extensive network of contacts and reach, we were seen to be the ideal partner to help deliver the Kenyan High Commission’s objectives.

What We Did and how we did it

Featured the then President of Kenya, Emilio Stanley Mwai Kibaki, on the cover of our business magazine, International Business Review, together with an 11-page cover story on the business and economic landscape of the nation
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

The story of Kenya and its economic landscapes and achievements was disseminated to 30,000 top government, corporate and diplomatic decision-makers in Malaysia as well as 250,000 similar readers across the Asia-Pacific through our ezine.

Enhanced the country’s profile through featured stories that highlighted the country’s economic achievements

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

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