CASE STUDY

Kenya

KENYA
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About The Client

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Objective

KENYA

What We Did and how we did it

Featured the then President of Kenya, Emilio Stanley Mwai Kibaki, on the cover of our business magazine, International Business Review, together with an 11-page cover story on the business and economic landscape of the nation
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

The story of Kenya and its economic landscapes and achievements was disseminated to 30,000 top government, corporate and diplomatic decision-makers in Malaysia as well as 250,000 similar readers across the Asia-Pacific through our ezine.

Enhanced the country’s profile through featured stories that highlighted the country’s economic achievements

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

Why The IBR Asia Group

Having worked with top corporate and government organisations in Malaysia, and with our extensive network of contacts and reach, we were seen to be the ideal partner to help deliver the Kenyan High Commission’s objectives.