Case Study

KDEB Waste Management


About The Client

KDEB Waste Management (“KDEBWM”) is a wholly owned subsidiary company of Menteri Besar Selangor Incorporated (MBI Selangor) tasked with managing domestic waste collection and public cleansing services in Selangor.


KDEBWM wanted to showcase how it has helped contributed to a cleaner and more sustainable Selangor through the utilisation of smart waste management technologies, in line with transforming Selangor into ASEAN premier Smart State. At the same time, it hopes to reach out to potential partners and clients both within Malaysia and the rest of ASEAN.

Why The IBR Asia Group

Since 2004, The IBR Asia Group has positioned over 400 companies and their leaders in strategic advertising and branding campaigns. Our growing database of nearly 10,000 top-level decision-makers in the government and corporate sector – both locally and internationally- allowed KDEBWM to reach the leaders that matter.

What We Did and how we did it

Conceptualised, produced and design 2 electronic newsletters per month for a period of 6 months, disseminated to almost 10,000 contacts via The IBR Asia Group’s propriety EDM platform, CORETEXT.
Featured KDEBWM in a 10-page feature about the company’s activities achievements with its Managing Director on the cover.
Positioned its Managing Director as a thought leader by securing him a place as a panellist in the Third Selangor Synergies – Sustainable Synergies in Selangor – where he spoke on the importance of effective waste management in bringing about a Smart State.
Helped KDEBWM secure the International Business Review ASEAN Awards 2020 (IBR ASEAN Awards 2020) for Corporate Excellence in the Utilities Sector – Smart Waste Management, by producing a case study that was reviewed and accepted by the Awards Adjudication Panel.
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


Helped enhance awareness of KDEBWM’s activities in the industry as International Business Review is disseminated to 30,000 top Corporate, Government and Diplomatic decision-markers

Positioned KDEBWM as one of the leading waste management companies to top government, corporate and media recipients in Malaysia, the Asia Pacific and Middle East via CORETEXT.

Helped the KDEBWM Managing Director and Chairman gain valuable on-stage time when they went up to receive the IBR ASEAN Awards from the Secretary-General of the Ministry of Foreign Affairs Dato’ Sri Muhammad Shahrul Ikram Yaakob

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia