CASE STUDY

Invest Selangor

About The Client

Invest Selangor is the Selangor State agency responsible for promoting and driving investments into Selangor, with the view of securing the State’s position as the industrial and economic leader of Malaysia.

Objective

The IBR Asia Group has helped Invest Selangor in its mission through:

01

Thought leadership positioning of Invest Selangor CEO through strategic communications content creation.

02

Amplifying aforementioned message through securing placement in international business publication.

03

Thought leadership positioning of Invest Selangor CEO through securing placement as a panellist in international business forums.

What We Did and how we did it

Highlighted the efforts of LLSB and the SMG initiative in our proprietary business magazine International Business Review

Positioned LLSB CEO as a thought leader in sustainability and environment in the Selangor Synergies forum which aimed to highlight efforts to transform Selangor into a Smart State

Conducted interviews with stakeholders of the SMG project and produced videos of said interviews which were uploaded on our social media pages as well as on LLSB’s website.

Created electronic newsletters – containing videos and articles – that were disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) system government, corporate and media recipients in Malaysia, the Asia-Pacific, and the Middle East.

Handled enquiries about SMG, and – in cases where more detailed information is sought – redirect them to LLSB.

Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for the Selangor State and its various agencies, The IBR Asia Group managed to:

Strengthen good will for the Selangor State Government among the residents of Selangor through enhancing appreciation and knowledge of their activities and initiatives

Secure increased media interest and coverage of the Smart Selangor initiative and Selangor’s reputation as a prime investment destination

Increase the profile of Selangor State officials and agency executives as thought leaders in the fields of sustainability, telecommunications, Smart cities, investment, urban and rural development, mining, real estate, municipal management and tourism

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

“The IBR Asia Group is one of our media agencies entrusted with advancing our brand through publicity. I am pleased to say that our experience working with them has been extremely satisfactory. They are fast, efficient and very professional, and their service delivery has been exemplary.”

Other Related Works

SIRIM QAS International

Ministry Of Energy And Natural Resources

Ministry Of International Trade And Industry

Why The IBR Asia Group

LLSB commissioned The IBR Asia Group to deliver the message of its efforts and successes in executing the SMG initiative owing to our excellent track record of being able to communicate government messages to corporate players. In addition, our strong networks with local and international corporate and government entities lent weightage to our credentials.

The IBR Asia Group is a Boutique PR Company that helps clients be omnipresent and spread their messages across multiple platforms. We have created superb branding and promotional campaigns for over 1000 Malaysian and international companies, government offices and agencies, and Heads of States since our inception in 1997.