Case Study

Institut Jantung Negara


About The Client

Established in 1992, Institut Jantung Negara (The National Heart Institute – IJN) is the leading centre in Malaysia for the treatment and research of cardiovascular and thoracic illnesses, and has also been acknowledged as one of the foremost in the region. This is evidenced in the many firsts that it has achieved over the years, both within Malaysia and Asia.


While IJN has gained a deserved reputation for being a leading centre in cardiovascular and thoracic care, it has long been perceived as being a government hospital. As such IJN wanted to further enhance its position and reach to corporate clients and private patients. At the same time, it wanted to create greater awareness of its role in contributing to health tourism and healthcare in the country.

Why The IBR Asia Group

With our experience in delivering our clients’ messages to an audience comprising top corporates as well as high net-worth individuals, The IBR Asia Group was the right choice to help conduct IJN’s various publicity campaigns.

What We Did and how we did it

Named the IJN Foundation as the beneficiary of the PASSIONS Charity Ball – an exclusive charity dinner event where we invited beauty queens from all over the world, along with top corporate leaders and socialites, with the then Sultanah of Pahang Sultanah Khalsom as the Guest of Honour
Featured the senior management team as a cover story in our high-end lifestyle publication PASSIONS, where we showcased the roles each individual plays in helping to make IJN the leading heartcare institution in Malaysia.
Featured the then CEO of IJN on the cover of PASSIONS in conjunction with our special feature on powerful and influential women in conjunction with International Women’s Day month in March.
Conceptualised and developed a commemorative coffee-table book titled “A National Treasure” in conjunction with IJN’s 20th anniversary, which traces the history and achievements of IJN over two decades.
Featured IJN CEOs on the covers of three editions of International Business Review respectively along with three 10-page write-up, positioning them as thought leaders in the medical field
Featured the CEO of IJN on the cover of International Business Review SEA – a regional edition of International Business Review.
Conceptualised, wrote, designed and produced a newsletters Heartcare which helped enhance the position of IJN’s paediatric and congenital heartcare centre.
Conceptualised, wrote, designed and produced Heartbeat – a newsletter showcasing the latest developments at IJN.
Wrote, designed and produced the IJN Annual Report for 2015
Wrote, designed and produced the IJN Review which showcased the achievements of IJN from 2016 to 2020.
Produced video interviews of interviews with two of IJN’s CEOs which were edited and uploaded on IBRTV, The IBR Asia Group’s official channel on YouTube
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets


Helped raise RM30,000 for the IJN Foundation during the PASSIONS Charity Ball

Positioned IJN as a regional centre for cardiovascular and thoracic care thereby facilitating its prestige as a health tourism destination.

We managed to enhance IJN’s visibility through International Business Review which were disseminated to 30,000 top Government, Corporate and Diplomatic decision-makers

Help IJN enhance trust and confidence in its medical team among the general public

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia