Case Study

India

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About The Client

The second-most populous country and the seventh-largest country by land area, India is one of the world’s fastest growing emerging economies, and this is reflected in it being part of the BRICS (Brazil, Russia, India, China and South Africa) grouping It was also one of the first countries to establish diplomatic ties with Malaysia, and both countries share close historical, cultural and economies ties. Presently India is one of Malaysia’s top 10 trading partners, with Malaysian exports to India valued at more than RM30 billion in 2020.
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Objective

The Indian High Commission in Malaysia wanted to enhance the reputation of Indian businesses as potential partners for Malaysian corporations, as well as boost trade and investment ties with Malaysia. In addition, the High Commission also wanted to profile Indian national leaders to Malaysian corporate decision makers.

Why The IBR Asia Group

Having worked with top corporate and government organisations in Malaysia, and with our extensive network of contacts and reach, we were seen to be the ideal partner to help deliver the Indian High Commission’s objectives.

What We Did and how we did it

Conceptualised and produced a special commemorative booklet to commemorate the first visit to Malaysia by Indian Prime Minister Narendra Modi
Featured India’s then Minister of Commerce and Industry Kamal Nath, on the cover of our business magazine, International Business Review, together with an 11-page story on the country’s economic landscape, challenges and achievements
Featured an interview with the then High Commissioner of India to Malaysia, Ashok Kantha, in International Business Review on India-Malaysia trade relations and how India has risen to become an economic superpowers
Featured an article by Datuk R. Karunakaran, the Former Director-General of the Malaysian Investment Development Authority (MIDA), on Indian investment opportunities in Malaysia
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  • Conceptualised and produced a special commemorative booklet to commemorate the first visit to Malaysia by Indian Prime Minister Narendra Modi. 

  • Featured India’s then Minister of Commerce and Industry Kamal Nath, on the cover of our business magazine, International Business Review, together with an 11-page story on the country’s economic landscape, challenges and achievements

  • Featured an interview with the then High Commissioner of India to Malaysia, Ashok Kantha, in International Business Review on India-Malaysia trade relations and how India has risen to become an economic superpowers

  • Featured an article  by Datuk R. Karunakaran, the Former Director-General of the Malaysian Investment Development Authority (MIDA), on Indian investment opportunities in Malaysia
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

The story of India and its economic landscapes and achievements was disseminated to 30,000 top government, corporate and diplomatic decision-makers in Malaysia via our proprietary magazine, International Business Review.

Enhanced the country’s profile through featured stories and interviews that highlighted the country’s economic achievements

Enhanced appreciation for the Indians by showcasing their achievements and goodwill

Helped position Indian Prime Minister Narendra Modi as a thought leader in transforming India into a prime investment destination for Malaysian businesses

Helped promote Malaysia to Indian investors 

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial