What We Did and how we did it
- Featured the then German Ambassador to Malaysia, Herbert D. Jess on the cover of our business publication, Technology Business Review, with an accompanying 10-page article on Germany’s economy, businesses and ties with Malaysia.
- Positioned then German Ambassador, Dr Guenter Gruber as a thought leader in sustainability by organising a talk where he spoke on the subject of the green economy. We invited other ambassadors and diplomats to attend the talk, and featured it in International Business Review.
- Secured Dr Guenter Gruber as the keynote speaker at the International Business Review ASEAN Awards in 2009
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets
Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review
Enhanced appreciation for Germany by showcasing its achievements and goodwill
Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia