Case Study

Germany

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About The Client

Located in central Europe, Germany is one of the largest economies in the world and is a member of the European Union as well as the Group of Seven (G7) most advanced economies. Ties between Malaysia and Germany have long been strong, with Malaysia being Germany’s largest trading partner in Southeast Asia and Germany being among the top five foreign investors in Malaysia.
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Objective

The Embassy of Germany in Malaysia wanted to enhance the reputation of Belgian businesses as potential partners for Malaysian corporations, as well as boost trade and investment ties with Malaysia.

Why The IBR Asia Group

Having worked with top corporate and government organisations in Malaysia, and with our extensive network of contacts and reach, we were seen to be the ideal partner to help deliver the Embassy of Germany’s objectives.

What We Did and how we did it

Featured the then German Ambassador to Malaysia, Herbert D. Jess on the cover of our business publication, Technology Business Review, with an accompanying 10-page article on Germany’s economy, businesses and ties with Malaysia.
Positioned then German Ambassador, Dr Guenter Gruber as a thought leader in sustainability by organising a talk where he spoke on the subject of the green economy. We invited other ambassadors and diplomats to attend the talk, and featured it in International Business Review.
Secured Dr Guenter Gruber as the keynote speaker at the International Business Review ASEAN Awards in 2009
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  • Featured the then German Ambassador to Malaysia, Herbert D. Jess on the cover of our business publication, Technology Business Review, with an accompanying 10-page article on Germany’s economy, businesses and ties with Malaysia.

  • Positioned then German Ambassador, Dr Guenter Gruber as a thought leader in sustainability by organising a talk where he spoke on the subject of the green economy. We invited other ambassadors and diplomats to attend the talk, and featured it in International Business Review. 

  • Secured Dr Guenter Gruber as the keynote speaker at the International Business Review ASEAN Awards in 2009
Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial