CASE STUDY

Galaxy Aerospace

Galaxy Aerospace hanger
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About The Client

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Objective

Galaxy Aerospace hanger

About the Client

Galaxy Aerospace is a leading aerospace solutions provider specialising in maintenance, repair and overhaul (MRO) services and has been approved by the Civil Aviation Authority of Malaysia (CAAM) to provide comprehensive aircraft maintenance, component maintenance and airworthiness related services. In addition to these services, Galaxy Aerospace also helps clients in the acquisition of fixed wing and rotary wing aircraft as well as in training pilots.

Objective

Already established as a leading player in Malaysia, Galaxy Aerospace wanted to enhance its profile in the international arena. To do that, it turned to The IBR Asia Group, and we created a concerted campaign for the organisation.

01

Thought leadership positioning of Galaxy Aerospace Managing Director through conducting and producing a video interviews and securing placement of interview on digital TV channel.

02

Reputation building of Galaxy Aerospace through securing placement as a cover feature in international business publication.

03

Reputation building of Galaxy Aerospace through nomination, shortlisting and winning of international business award.

04

Reputation building of Galaxy Aerospace through concerted digital marketing campaign reaching out to corporate and government decision makers throughout Southeast Asia.

What We Did and how we did it

Created social media posts, which were posted on the official NICE social media pages, to encourage visitors to register for the event.
Managed the social media accounts for NICE including ensuring that all enquiries from the public are answered
Redesigned and revamped The NICE website to make it more interactive
Conducted interviews with the then Minister of Science, Technology and Innovation – YB Datuk Wilfred Madius Tangau – to promote NICE and uploaded videos of those interviews on NICE social media pages
Covered the events during NICE and created social media posts to publicise them on the NICE social media accounts
Interviewed participants and delegates and used information from said interviews for social media posts which were published on NICE’s social media accounts
Videographed key happenings at NICE and used them to create social media posts which were published on NICE’s social media accounts
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Panel Session: Creating New Value with Old Assets
Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for Galaxy Aerospace, The IBR Asia Group managed to:

Enhanced appreciation and goodwill for Galaxy Aerospace as an international-class MRO service provider in the aerospace industry.

Create awareness of Galaxy Aerospace’s activities thus driving interest from potential partners.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

Why The IBR Asia Group

The IBR Asia Group has accumulated a wealth of experience in organising curated events. We hold a great track-record for turnout in all our events by reaching out to the target audience and creating buzz about the event across multiple platforms. This made us the ideal partner to help deliver MOSTI’s aims.