CASE STUDY

Galaxy Aerospace

About The Client

Galaxy Aerospace is a leading aerospace solutions provider specialising in maintenance, repair and overhaul (MRO) services and has been approved by the Civil Aviation Authority of Malaysia (CAAM) to provide comprehensive aircraft maintenance, component maintenance and airworthiness related services. In addition to these services, Galaxy Aerospace also helps clients in the acquisition of fixed wing and rotary wing aircraft as well as in training pilots.

Objective

Already established as a leading player in Malaysia, Galaxy Aerospace wanted to enhance its profile in the international arena. To do that, it turned to The IBR Asia Group, and we created a concerted campaign for the organisation.

01

Thought leadership positioning of Galaxy Aerospace Managing Director through conducting and producing a video interviews and securing placement of interview on digital TV channel.

02

Reputation building of Galaxy Aerospace through securing placement as a cover feature in international business publication.

03

Reputation building of Galaxy Aerospace through nomination, shortlisting and winning of international business award.

04

Reputation building of Galaxy Aerospace through concerted digital marketing campaign reaching out to corporate and government decision makers throughout Southeast Asia.

What We Did and how we did it

Created social media posts, which were posted on the official NICE social media pages, to encourage visitors to register for the event.

Managed the social media accounts for NICE including ensuring that all enquiries from the public are answered

Redesigned and revamped The NICE website to make it more interactive

Conducted interviews with the then Minister of Science, Technology and Innovation – YB Datuk Wilfred Madius Tangau – to promote NICE and uploaded videos of those interviews on NICE social media pages

Covered the events during NICE and created social media posts to publicise them on the NICE social media accounts

Interviewed participants and delegates and used information from said interviews for social media posts which were published on NICE’s social media accounts

Videographed key happenings at NICE and used them to create social media posts which were published on NICE’s social media accounts

Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for Galaxy Aerospace, The IBR Asia Group managed to:

Enhanced appreciation and goodwill for Galaxy Aerospace as an international-class MRO service provider in the aerospace industry.

Create awareness of Galaxy Aerospace’s activities thus driving interest from potential partners.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

"We were duly satisfied with the IBR Asia Group with their delivery of 10 million impressions within 3 weeks’ time and NICE 2017 was the top 3 most talked about in Twitter, which was beyond expectations. They are efficient and deliver what they promise and their time management skills are excellent."

Other Related Works

PKNS

NanoMalaysia Berhad

Malaysia Airports Holdings Berhad

Why The IBR Asia Group

The IBR Asia Group has accumulated a wealth of experience in organising curated events. We hold a great track-record for turnout in all our events by reaching out to the target audience and creating buzz about the event across multiple platforms. This made us the ideal partner to help deliver MOSTI’s aims.

The IBR Asia Group is a Boutique PR Company that helps clients be omnipresent and spread their messages across multiple platforms. We have created superb branding and promotional campaigns for over 1000 Malaysian and international companies, government offices and agencies, and Heads of States since our inception in 1997.