CASE STUDY

Eco Bumi Arkitek

About The Client

A renowned architecture and design firm, Eco Bumi Arkitek has been involved in a number of key projects in its home country of Brunei. These include renovating and extending the Naval Medical Services centre at Muara Camp, consulting on the design and construction of the Moments and Momentos Museum in the Brunei Prime Minister’s Office, and being involved in the design of the Balai Pameran Islam Sultan Haji Hassanal Bolkiah.

Objective

With the aim of furthering its reputation in Southeast Asia, Eco Bumu Arkitek commissioned The IBR Asia Group to come up with a campaign to do that.

01

Thought leadership positioning of Eco Bumi Arkitek’s Founder and Principal Director through conducting and producing a video interviews and securing placement of interview on digital TV channel.

02

Reputation building of Eco Bumi Arkitek’s Founder and Principal Director through securing nomination, shortlisting and winning of international business award for Founder and Principal Director.

03

Reputation building of Eco Bumi Arkitek’s Founder and Principal Director through concerted digital marketing campaign reaching out to corporate and government decision makers throughout Southeast Asia.

What We Did and how we did it

Created social media posts, which were posted on the official NICE social media pages, to encourage visitors to register for the event.

Managed the social media accounts for NICE including ensuring that all enquiries from the public are answered

Redesigned and revamped The NICE website to make it more interactive

Conducted interviews with the then Minister of Science, Technology and Innovation – YB Datuk Wilfred Madius Tangau – to promote NICE and uploaded videos of those interviews on NICE social media pages

Covered the events during NICE and created social media posts to publicise them on the NICE social media accounts

Interviewed participants and delegates and used information from said interviews for social media posts which were published on NICE’s social media accounts

Videographed key happenings at NICE and used them to create social media posts which were published on NICE’s social media accounts

Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

As part of our overall campaign for Eco Bumi Arkitek, The IBR Asia Group managed to:

Enhance appreciation and goodwill for Eco Bumi Arkitek as an international-class architectural and design firm.

Create awareness of Eco Bumi Arkitek’s activities thus driving interest from potential partners.

Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

"We were duly satisfied with the IBR Asia Group with their delivery of 10 million impressions within 3 weeks’ time and NICE 2017 was the top 3 most talked about in Twitter, which was beyond expectations. They are efficient and deliver what they promise and their time management skills are excellent."

Other Related Works

Maybank

Malaysian Investment Development Authority

MINISTRY OF INTERNATIONAL TRADE AND INDUSTRY

Ministry of Investment, Trade and Industry

Why The IBR Asia Group

The IBR Asia Group has accumulated a wealth of experience in organising curated events. We hold a great track-record for turnout in all our events by reaching out to the target audience and creating buzz about the event across multiple platforms. This made us the ideal partner to help deliver MOSTI’s aims.

The IBR Asia Group is a Boutique PR Company that helps clients be omnipresent and spread their messages across multiple platforms. We have created superb branding and promotional campaigns for over 1000 Malaysian and international companies, government offices and agencies, and Heads of States since our inception in 1997.