CASE STUDY

Board of Engineers Malaysia

BOARD OF ENGINEERS MALAYSIA
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About The Client

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Objective

BOARD OF ENGINEERS MALAYSIA

What We Did and how we did it

Revitalised BEM’s in-house publication The Ingenieur into an engaging platform for BEM to communicate the latest developments, innovations and technology, as well as laws and regulations governing the sector to industry stakeholders

Panel Session: Creating New Value with Old Assets

Roundtable Discussion: Maximising Value and Yield of State-Owned Assets

Results

By revitalising The Ingenieur into a more engaging publication, we were able to help BEM reach out better and deliver its message to engineering professionals in the country.
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Helped expand reach to top Government, Corporate and Diplomatic decision-makers in Malaysia through coverage in International Business Review

Enhanced appreciation for Germany by showcasing its achievements and goodwill

Provided a platform for networking as the International Business Review ASEAN Awards was attended by prominent figures from corporations, Ministries, government agencies and embassies in Malaysia

Testimonial

“The IBR Asia Group is one of our media agencies entrusted with advancing our brand through publicity. I am pleased to say that our experience working with them has been extremely satisfactory. They are fast, efficient and very professional, and their service delivery has been exemplary.”
Aina JamilHead, Group Corporate Communications & Marketing of IJN

Why The IBR Asia Group

BEM commissioned us to develop and execute that platform owing to our experience in helping Government agencies communicate with corporates through our storytelling ability, as well as our extensive network and reach to professionals.