The Ministry of Urban Wellbeing, Housing and Local Government commissioned The IBR Asia Group to manage pre-event social media publicity for the 9th World Urban Forum (WUF9) which is organised by United Nations Habitat (UN Habitat). We brought in 30,000 new online registrations in five weeks, up from 1,000 when we started. We also provided on-the ground social media coverage and updates of WUF9 when it was held in Kuala Lumpur, Malaysia from 7 to 13 February.
National Innovation and Creative Economy (NICE) Expo 2017
Tasked with managing the social media outreach for the National Innovation and Creative Economy (NICE) Expo by the Ministry of Science, Technology and Innovation, we achieved 10 million impressions in just under 3 weeks, exceeding our target of 3 million impressions